Articles Looking at things in the distance What's right in front of you is not all that it's cracked up to be.
Business strategy A view of the future of your competitive landscape Outperformance requires strategic foresight as to what the future competitive landscape may look like.
Business strategy The point of it all...is winning Excellence isn't sparked by settling to just 'make up the numbers'.
An official approach to the future The value of a company is made up not just of its current financial performance, but also its plausible projected future state. This projected future state - if it is going to be more than simply an inflated extrapolation of the present (also known as 'a thumb suck'
Thinking Paying less attention to news For those wanting to develop their strategic thinking capabilities - news is truly toxic.
Business strategy Heading for burnout In a strategy void, the risk is that projects are randomly handed over to operational teams who then have no logically constructed argument to justify why not executing the ideas is ultimately more beneficial for the desired future state of the organisation.
Marketing strategy What does successful marketing look like? A lot of time and frustration can be spent speaking different languages, while using the same words.
Innovation De-risking innovation Mapping out some of the key elements of a successful innovation program.
The Future of Work Space to breathe Business needs a new foundational anchor to replace its reverence to the hustle.
Experience In marvel of mess Without remarkable episodes of mess, how else will we ever know how far we've come?
Business strategy Trading problems Strategy is a creative problem solving / problem resolving / problem dissolving process.
Business strategy Carpe diem This psychological phenomenon has a critical influence on our decision-making.
The New World of Business Is SWOT worth the effort? We've all been in a session where this thing has been suggested and have all done the same eyeball roll in response.
Futures thinking Something that is fast becoming a necessity for everyone, rather than a nice to have.
Business strategy Nothing changes, if nothing changes Mapping out the will be, could be and should be future states you currently face...is priceless.
Business strategy When to do planning vs. when to do strategy Good strategy work offers an approach that is appropriate in the face of uncertainty, within which informed choices can be made to position an organisation for success.
The Future of Work You too are 'an influencer' Getting better at influencing futures is an important life skill to master.
Business strategy Dragging old agendas into new futures Strategy work that drags old agendas into new futures will just end up creating more of the same.
The Future of Work O Captain! My Captain! Hoping and praying and wishing for a saviour to rescue you is pointless.
Business strategy The futures are all there is The only places that are available to be influenced are the multiple futures that could play out.
The Future of Marketing and Branding Measurement hostages Because it's almost impossible to effectively measure brand building ROI, a lot of this incredibly important work has been rejected in the last two decades, in favour of digital performance marketing tactics that can.
