5 Rugby World Cup 2015 ads to get you ready
Advertising

5 Rugby World Cup 2015 ads to get you ready

The Rugby World Cup 2015 is just over 100 days away and we have 5 of the best build up ads to get you in…

Inequality: Change begins with you
Opinion

Inequality: Change begins with you

It’s no secret that one of our great interests in life is the understanding of inequality. For many, the whole notion of income and wealthy…

Dogs help us see things differently
Advertising

Dogs help us see things differently

Stories involving loyal dogs and their ageing masters are always dangerous ground if you have a fragile emotional trigger. This ad done by DDB Argentina…

The pressure to be Beautiful and Happy
Advertising

The pressure to be Beautiful and Happy

Life is series of contrasting emotions and moments. Joy can be found in the radical fluctuations between great happiness and sadness; beauty and starkness. So…

Elon Musk announces the future of energy
Innovation

Elon Musk announces the future of energy

The future of energy is here. Tesla’s Elon Musk announced that they will be marketing and manufacturing the Power Wall – a home-use battery modelled…

Patagonia presents: The Fisherman’s Son
Business

Patagonia presents: The Fisherman’s Son

Patagonia have built their brand through the telling of inspiring stories that not only make you want to buy the brand, but also change the…

How do you see the unseen
Creativity

How do you see the unseen

New things are those that have never been seen before they are seen by the people that see them first. Having the ability to see…

Our Top 5 democratic South African ads
Advertising

Our Top 5 democratic South African ads

In celebration of South Africa’s 21 years of freedom and democracy, it is perhaps relevant to look back at the iconic satirical South African ads…

How to make a viral video
Creativity

How to make a viral video

How do you make a video go viral? This is the simple question that everybody in marketing asks themselves and their ad agencies everyday. Truth…

Sanlam taps Ali vs Foreman
Advertising

Sanlam taps Ali vs Foreman

Sanlam Investments have done a very smart move by channelling the legendary story of Ali vs Foreman otherwise known as The Rumble in the Jungle…

Natalie Portman for Dior
Advertising

Natalie Portman for Dior

Natalie Portman may be the star in the latest TVC for Dior, but do you recognise the backing track for this film? If you guessed…

Inside Airbnb’s brand philosophy
Advertising

Inside Airbnb’s brand philosophy

Airbnb’s brand philosophy brings to life the real opportunity that exists inside the shared economy. Their brand is the poster child of modern authenticity, built…

Building a brand is suicide
Branding

Building a brand is suicide

Brand building is about crafting a desirable expectation over time. But is that strategy brand suicide? If you build a brand and can’t keep your…

7 essential elements of good brand stories
Branding

7 essential elements of good brand stories

All good brand stories contain essential elements that make them compelling. Here are 7 of them. 1. Make it unexpected? Whatever your 1st, 2nd, 3rd,…

Should you go to business school?
Opinion

Should you go to business school?

For at least the last six months, I’ve been asking myself ‘should you go to business school? I already have a bachelor’s degree in economics…

Nike Golf’s epic Masters 2015 TVC
Advertising

Nike Golf’s epic Masters 2015 TVC

How do you, tell an emotive story in 120 seconds with no voiceover, with no clear contextualisation upfront, which must also do a great job…

The Future of Innovation
Innovation

The Future of Innovation

The future will be about bits affecting our relationship with atoms. ‘Artificial intelligence, biotech, self-driving cars – all of these things will form a critical…

The Salvation Army – Why it is so hard to see black and blue
Advertising

The Salvation Army – Why it is so hard to see black and blue

Following on from last week’s global argument as to what colour ‘the dress’ was, the South African chapter of The Salvation Army took the opportunity…

Review: I read the Piketty book
Business

Review: I read the Piketty book

Nothing screams ‘holiday reading’ more than a thick, technical, mind-numbing book on economics. And Thomas Piketty’s Capital in the Twenty-First Century certainly did not disappoint. Since…

South Africa: Africa’s country of opportunity
Innovation

South Africa: Africa’s country of opportunity

For the life of me I can’t understand the thinking of the present South African government. The amount of money and effort that goes into…

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