How literally should advertising be taken? Surely this print ad should have the 'blue-rinse brigade' up in arms that it appears to promotes irresponsible driving. The kids are clearly too nervous to fetch the ball just in case they end up as a bumper ornament thanks to a speeding maniac in a Golf R32.
Outta touch or genius?
Advertising Agency: Ogilvy, Cape Town.
[via]
Behold the Cannes Grand Prix Film winner, which is a 2min 19sec long promo for the new Cinema 21:9 LCD TV.
A mixture of Heat, The Matrix and The Dark Knight - the short feature is filmed in one continuous tracking shot and offers an
exploration into the world of movies being made for the cinema screen
through the eyes of the director and the special effects and lighting
experts. During playback of the movie [at www.philips.co.uk/cinema], users have interactive touch
points in which they can access additional content and feature
demonstrations.
Video link
Check out the 'making of' video here
Copy: We are animals - Wrangler
At least that's what the judges at Cannes felt and then handed the agency that made it, a Cannes Grand Prix statue for their trouble.
We had all but forgotten that there's a jeans brand that goes by the name Wrangler. We may even have owned a pair when we were ten. Throw in a dolphin-print lilo and pool noodle and you probably could have taken the same picture back then. Edgy.
Check out all the Grand Prix category winners here.
In between watching Schalk Burger trying to claim a Lion player's eyeballs as souvenirs and gawking mouth-open at Mphela firing a rocket past Brazil from halfway over the weekend, we were amazed at the Michael Jackson tribute ads Musica were already flighting and the speed at which they were able to put that all together.
Apparently even here in SA Michael Jackson's 'number ones' is top of the charts, edging out 'Bliksem dis koud Winter Sokkie Treffers' and the new Black Eyed Peas album. [thanks Nadia]
Following on from the Cannes Grand Prix that they won in 2007 for the Nedbank solar-powered billboard, last night Net#work BBDO won their second Grand Prix for a radio campaign for Virgin Atlantic Airways, called ‘Plain Insanity’.
If you haven't heard them yet, direct your attention and ears to these three:
Download DANCER - VIRGIN ATLANTIC[1]
Download DOG - VIRGIN ATLANTIC[1]-1
Download DOG - VIRGIN ATLANTIC[1]
Winning a Grand Prix at Cannes is pretty big. It's like winning the Rugby World Cup and getting to drink Absinthe with Barack Obama, Susan Boyle and The Stig in the changeroom afterwards. Not much comes close to it in the ad world.
TBWA Hunt Lascaris also won a Grand Prix in the outdoor category for the banknote billboard which was created for The Zimbabwean.
Great accolades for the South African creative industry. Nice one!
More: Zimbabwean newspaper campaign turns worthless banknotes into gold - Guardian
Continue reading "Net#work BBDO makes the best radio ad in the world and TBWA the best billboard" »
We weren't doing snappy backflips on a trampoline when we saw the first MWEB ad featuring the Facebook guys (since then we have however grown to appreciate the subtle nuances of the message), but we're well impressed with their new installment called Lost.
The final helicopter shot of the old BP and Safmarine building reversed out to give you that 'going-away' effect is masterful. Looking forward to the rest of the series from FoxP2.
For our foreign readers 'Do you approve of the new BMW Z4 advert?' That would be the one featuring a Z4 Roadster doing powerslides on a giant canvas - almost as if Jackson Pollock was invited to be 'the star in a reasonably larney car' on Top Gear.
Although a little trippy, we don't find it at all that bad. Lots of paint and 45 cameras can turn out to be a 9 and a 1/2 weeks sequel...or a pretty graphic way of illustrating the Z4s handling and how much fun you can have with some pre-school educational equipment. There is apparently a 30-minute documentary version of the whole thing which aired on Discovery in the US, which you can look out for if you're a fan.
Otherwise just watch this Tony Scott classic:
More: BMW Z4 - An expression of joy - Behind the BUzz
The new VW Golf 6 TV ad is a cracker. When we first spotted it, we thought it may be a promo for an upcoming National Geographic wildlife documentary.
The creative concept is fresh and original and the production treatment is more on target than a Holland & Holland .222 at fifty meters - considering that it was directed by Henry Rubin an Oscar-nominated documentary film maker.
True stories when it comes to car advertising always seem to strike the right note [we cast our minds back to the Operation Rachel / Isuzu 4x4 ad from a few years back while making this point...mmmm...yes, that was a goodie too]
As sixty seconds of traditional ad content goes, it's refreshing. In an industry that seems increasingly obsessed with T&A and shockvertising, it's relieving to see a return to down-to-earth goose bumps stuff. It's almost like a Korn love ballad. Unexpected, but as good as a hot shower and a greasy donut after a hilly half marathon.
That's our take atleast. You may hate and long for an Axe ad. [video link]
In a role like you've never seen her in before.
More: Does Keira Knightley's anti-abuse ad owe its punch to Peter Greenaway? - Guardian
After watching these new Chicken Licken ads, which were created by Net#work BBDO - we're wondering if they sell a breakfast chicken burger...with strong coffee.
Gotta luv that fried spicey chicken. Snoop Dogg style.
[Thanks Tracey]
