All the t-shirts and music featured in this stop-motion video are for sale. Which means that the entire thing is an ad that you can own a piece of if you like it. Geeks. Clever – but still geeky. [thanks Sachin]

Goats and chimps like steri stumpie too!

Just moments ago the Cherryflava team went on a bit of a field trip to check out the Steri Stumpie Tee-party that took place on Kloof St. today.

The whole idea of the event was to check out the new t-shirts that Steri Stumpie had developed with various local artists and Levis. Everyone that showed up was given the chance to win three of the new t-shirts if they took the best photo of the day. Models were sporting the shirts with either crazy animal masks or colourful costume headpieces, and the group traipsed up and down Kloof St. in search of the next designer shirt.

Models sporting flavoured t-shirts

The overall concept was good. With the aid of branded t-shirts, free drinks, and a guided tour Steri Stumpie was able to get their product out to the public in a creative, seemingly inexpensive, and simple way. By encouraging those in the tour to take photos, they basically got the public to do their PR/advertising for them.

Vanilla Custard, Strawberry, and Toffie

When we first arrived they got a bit of a vibe going with a live marching band, but unfortunately they ended all of the ‘excitement’ there. With big brands involved like Levis and Steri Stumpie, they really could have taken this campaign to the next level. It would have made much more of an impact for those who showed up, as well as for attracting the attentions of the average Joe just passing by.

Hopeful contestants

Maybe a little bit more oomph next time.

This is a bit old, but still brilliant! Designer T-shirt company, Love Jozi faked their own brand [China-style] in order to popularize themselves further and expand their cliental.

Joberg or China?

Knowing that not everyone can afford designer t-shirts and clothes, Love Jozi decided on a campaign that allowed their product to be purchased at lower prices that the masses could afford.

The calculated campaign gave off the impression that the Love Jozi brand had been ripped off by Luv Jozi, a cheap Chinese knock-off. In order to implement this, Luv Jozi shirts were sold at South African traffic lights, flea markets, street vendors, and China Town shops. A website which looked like it had been produced in China [despite actually being produced in Joburg] was also created.

After two years, and a lot of hype, their secret was finally revealed and the rest is history.

We Luv it!

YouTube Link

The Love Jozi Blog

Website: Luv Jozi