Tag Archives: Social media movement
Last Year’s Model: Social media campaign to save the planet ‘through sheer laziness’
Posted on 20. Oct, 2009 by Cassandra.
Great new campaign using today's social media tools
Answer us this, why do we always HAVE to trade in last year’s phone, mp3 player, laptop, or game console for something brand spanking new?
This is a questions that Anil Dash, a blogger since 1999, and a guy who helped to start Six Apart (maker of TypePad and Movable Type) has asked in a new campaign called “Last Year’s Model.”
Going by the slogan, ‘Last Years Model, Saving the Planet Through Sheer Laziness’, the purpose of the whole campaign is to “show the world” that a lot of people are STILL keen on using their ‘out-dated’ products, despite there being something newer and ‘up-to-date’ on the market.
From the website – Six sensible reasons why Dash thinks it’s better to choose to use Last Year’s Model:
-Who wants to spend time figuring out how to use a new phone?
-Wasting money on a gadget I don’t need just doesn’t seem smart
-Haven’t yet figured out all the things my old iPod can do [so true!]
-Guys camping out for PS3’s are definitely not having sex
-Because I don’t know what to do with all that damn packaging
-To save the planet through consuming less!
Seriously though, in a world that’s so concerned about global warming, and environmental sustainability, Dash’s online movement seems like a great yet simple way to showcase the silliness of us always having to replace our old working models for the next best thing.
We love this one!
Website: Last Year’s Model
Website: Anil Dash
Twitter: Last Year’s Model
