Tag Archives: Soapbox Race 2009
Red Bull Soapbox Race 2009 guerilla campaign
Posted on 26. Oct, 2009 by Cassandra.
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Check out these wheels!
Earlier this month ad agency, Avraham, Israel produced a low budget yet creative guerilla campaign to promote the 2009 Red Bull Soapbox Race in Jerusalem. [Because Red Bull and driving home-made vehicles make for a great combination].
In order to grab the public’s attention, they placed a set of branded wheels on a number of random [non-moving] objects like benches, tables, bins, and boards.
Looks like fun; could have been a good spot for a candid camera episode. Wonder how many people thought twice about the stability/fixed position of their picnic table bench, or bus stop seat before sitting down?
Website: Red Bull Soapbox Race 2009
