All advertising, besides that done for Marmite, takes advantage of a fair amount of ‘creative license’ to augment the benefits of the product being promoted. Most of it is very PC – almost sickly sweet in it’s representation of what supposedly happens in real life.

Not this ad for Football Resistance, an organisation which is attempting to discourage violence and racism at football grounds in France.

So is South Africa ready for such an honest appeal for calm?

[thanks Mike]

Have you lost your mind?

We’re previously posted a couple of hard-hitting AIDS PSA ads here on Cherryflava.

But on this World AIDS day 2009 – we thought we’d direct your attention to the 12 Most Controversial AIDS ads [NSFW] out there. We really hope that in another 25 years time there will be no need for this kind of in-your-face creativity just to get a point across.

Related: 21 Condom ads you never saw coming – Devine Caroline

Very sweaty

New Yorker are angry about this billboard that has been posted up in the SoHo district of NYC. Featuring a rather sweaty Eva Mendes and some bloke relaxing in their designer skants. Shock, outrage and demands for a public execution are the order of the day.

Thing is, how else are you meant to advertise something that’s designed to make you look desirable?

More: New SoHo Calvin Klein billboard with Eva Mendes in sheer lingerie has residents hot and bothered – NY Daily News

Shocking

During our daily searches, we’ve come across a trend that’s been occurring quite frequently lately.

More brands are indeed opting to use extreme shockvertising tactics [surprise surprise] but better yet, gruesome gore, in order to get their messages across.Perhaps the world is so desensitised that the only thing left to attract attention is the strategy of shock.

So, in spirit of this [...and cause we didn't know what else to do with this stuff] we’ve put together a list of our all-time favorite top 10 shockingly gruesome and gory adverts. Viewer discretion is advised…

#10 by River North Dance Company

Anatomy 101

#9 is for Vanouver’s Play Land PNE.

#8 We posted this one earlier on this week compliments of Sarti Tailors.

'Fall' Collection

# 7 Is an ad by 1 Call.

#6 This one was taken from the Government of Alberta and their bloodylucky work safety videos. http://www.bloodylucky.ca/

#5 From New Zealand, this one’s a drinking and driving PSA.

#4 What list about shock and gruesome gore would be complete without an anti-smoking ad. This one’s from Australia.

#3 Ramorama trying to sell t-shirts.

Exposing Ramorama t-shirts

#2 Superette print.

Superette 'Be caught dead in'

AND finally…

The #1 spot goes to this graphic anti-drug/substance ad from New Zealand. [Nasty]

Video links:

YouTube Video #9
YouTube Video #7
YouTube Video #6
YouTube Video #5
YouTube Video #4
YouTube Video #1

Why you so fat?

Much like not being too sure where South Africa is on a map, it seems that most Americans are totally unaware that their beloved soda pop is jam-packed with sugar.

What appears to be painfully obvious to the rest of the world, is a complete surprise to Americans and therefore questions are starting to arise as to whether the language that is spoken over there is actually working as an effective communication tool.

The new shock adverts, which are accompanied by the words “Are you pouring on the pounds?”, target the billions of hidden calories which Americans consume each year in sodas and other sugary drinks.

Lori Tobin and her daughter, Stella, 11, saw the new “Pouring on the Pounds” advert on their daily commute to uptown Manhattan.

“It’s gross,” said Stella. “It really opens your eyes. I had no idea there was so much sugar in these drinks,” her mother added.

Fat is big business. If you’re not able to make money supplying the rubbish people eat – you can crack the nod to run the billboards to supposedly alert them to the dangers of what they’re eating. Either way the US government is making millions and laughing at you all.

More: Anti-obesity ad shocks New Yorkers – BBC