Cherryflava

Puma and Brewers & Union introduce KREECHR

Posted on 04. Nov, 2011 by Jonathan Cherry.

Not many things make us as happy as good beer and the Volvo Ocean Race. So when you combine the two, together with the punchy allure of the sexy Puma brand, you have a threesome that would make even Terry Richardson’s eyes water.

We were lucky enough to have been invited to taste the new KREECHR beer last night – which we gladly welcomed as part of our own privately organised build-up to this year’s race that starts in Spain on the weekend.

KREECHR is strong. It’s not a beer for wimpy landlubbers or those unfamiliar with the feeling of adrenaline gushing through their veins.

On the nose [yes, we can use terms like that when it comes to appreciating the delicate olfactory nuances of beer] it magically teleports you into the middle of an apple orchard at the beginning of spring. Light and floral with notes of honey and lavender, but that where the bunnies and soft babbling brooks end.

It’s when you take a hearty swig of the KREECHR that its true sailing pedigree is revealed. Brad and Rui have successfully crafted a beer that delivers the essence of a sophisticated rum in the palatable guise of a lager. At 6.5% ABV it’s meant to be appreciated as a quiet one after taming the oceans in a fibreglass bath tub that’s worth a billion dollars, but you’ll be forgiven for dreaming of the seven seas with a couple of these beauties after your hard day just watching the race online. In short, it’s bloody delicious!

For the duration of the Volvo Ocean Race – or at least while the limited quantities of stock are still available – we’ll be finding every opportunity to be drinking a KREECHR. Paired with something spicy it’ll make the rest of November seem like we’re spending it on-board the Mar Mostro with Captain Jack Sparrow himself.