Cherryflava

BRAND HOOLIGANS: It’s all word-of-mouth with Jason Stewart

Posted on 27. Aug, 2010 by Jonathan Cherry.

Even on our 27- inch, hi-def, wide-screen, rocket-launching  monitor this chat with word-of-mouth expert Jason Stewart is crystal clear. Jason was a storyteller at last year’s BRAND HOOLIGANS conference and presented his 30 minute talk in the rain, on Long Street, while crack dealers tried to do business with the delegates. Great example of word-of-mouth – completely coincidental.

Most important message in the video; ‘ Word of mouth is completely based on experience’. It’s obviously not as easy as signing off a massive media schedule at the beginning of the year and then spending the rest of your time doing blow and drinking cocktails, but so much more effective.

To register for the upcoming 2010 BRAND HOOLIGANS experiential marketing conference in October – go here.

For more BRAND HOOLIGANS interviews with Chris Moerdyk, Rui Esteves and Jonathan Hely-Hutchinson go here.

Previously:

BRAND HOOLIGANS: Talking creativity with Porky Hefer – Cherryflava

BRAND HOOLIGANS: The Justin Letchert interview – Cherryflava