Tag Archives: Church of England
Church of England: Wants you to go ‘Back to Church [on] Sunday’
Posted on 15. Sep, 2009 by Cassandra.
What are you doing on September 27th of this year? No plans? Well, the Church of England has something for you. Hello, still with us?
In an attempt to boost their numbers, they have organized a ‘Back to Church Sunday’ campaign with Christian media company, Whistling Frog Productions.
Along with the aid of traditional word-of-mouth, and a snazzy YouTube video, the Church of England has decided to run its first ever radio campaign. They hope that by doing so, they can appeal to more people than normal. They’ve asked all the parishes to pull together in order to foot the £400-900 bill.
Although the YouTube video shows more of an older conservative crowd attending, a portion of the radio spot is read as a rap:
‘Don’t look to make no airs and graces, faked up
smiles and masked up faces. No need to make
no innovation, please accept this as your
invitation.”
Judging by this, they are obviously trying uber hard to appeal to a younger, more ‘modern’/common audience.
Our question is, why is it whenever companies try to do this, they ALWAYS end up reverting to rap music, and/or very poor English? Loving their use of the double negative btw. [Word to your mom, and love to JC!]
Then again – atleast they do realise that the church needs to become more relavant in modern society and are perhaps taking a step in the right direction.
Audio link: Listen to the radio spot here
Website: Back to Church Sunday
