Cherryflava

18 Top Commercials as judged at Cannes

Posted on 29. Jun, 2010 by Jonathan Cherry.

Winning in the Gold Lion category is this ad that was done by Ogilvy Joburg for the Topsy Foundation [which sadly we've never seen before].

A commercial for Axe deodorant, with the appropraite World Cup-theme of ball cleaning,  is very funny. For a laugh, it got gold too. Comedy with reference to balls always deserves a gold star.

The best of the best Grand Prix winner. You guessed it…it’s Old Spice. Proof, once again, that the world loves men’s grooming products and are prepared to offer gold, frankincense and myrrh for their entertaining continuation.

See the rest of the winners here.

More happiness from an ice cream vending machine

Posted on 25. Jun, 2010 by Jonathan Cherry.

If you smile at it – this machine will give you a free ice cream as a reward. It’s a bit like a rat that taps a switch in it’s cold, stainless steal cage and gets a treat as a reward.

What do they call that? Behavioural conditioning?

Well, anyhow we’re not psychologists. All the same, smile at the camera – get a free ice cream. This version of happiness doesn’t feel as happy as the McDonald’s version or the VW examples, but you get the general idea.

It’s ok. We would have done it differently.

See: Cannes Sapient Nitro on Facebook