Cherryflava

Exclusive Books: Crime scene

Posted on 16. Mar, 2010 by Jonathan Cherry.

Enter the rabbithole

Found at the entrance of the Cavendish Exclusive Books store. Meant to draw attention to a crime novel series. It’s a sticker decal of a hole in the ground and a rope all cordoned off with warning tape. The execution isn’t the greatest, but it made us stop and walk around it a few times.

This ad is ruined by the library crowd cheering at the end

Posted on 15. Mar, 2010 by Jonathan Cherry.

It’s such a pity when sound engineers insist on reusing sound effects in movies and ads that have been used over and over again.

For example the classic baby chuckle that gets used in just about every scene featuring a baby with a faint smile on its face.Or the predictable car tyre screech, which you’ll easily spot whenever speeding cars are filmed. It’s the same sound effect, ripped from the same library CD.

Our other favourite, is the canned applauding crowd sound [found in this ad at 0:48]. We were so enjoying the story up until that point, at which it transformed this ad into a channel-changer for us.

Did the budget not allow for an original recording of happy people? Surely for a beer company it couldn’t have been that hard to find a crowd of people dying to emitted a cacophony of delight.

Please – burn that bloody CD and go record your own sounds. It makes a perfect well-filmed commercial seem cheap.

New from Biblioteq

Posted on 11. Mar, 2010 by Jonathan Cherry.

Blood or mulberries?

Copy: Feel Inspired

It’s advertising because it was created by FoxP2, but…but…?

Feels like the punchline to a potentially brilliant joke was just delivered in Latin and we’re the only ones without an LLB in the audience. Please, somebody, deliver us from our ignorant, arrogant, poorly-educated hell in which we reside.

Update: Mystery solved. The answer is Paradigm Suicide [thanks Fred]. Through the enlightenment of literature the work represents the suicide of the old-self and the emergence of a more inspired, educated self. If we’re getting this much secondary bleeding just from the ads, we’d better get down to the shop and completely kill ourselves.

Blood or blueberries?

Murder of mishap?

via

Apple debuts iPad ad during Oscars

Posted on 08. Mar, 2010 by Jonathan Cherry.

And here’s the iPad acting like a giant iPhone…

Pedigree: Slo-mo dogs

Posted on 04. Mar, 2010 by Jonathan Cherry.

Filmed at 1000 frames per second – these images of dogs being dogs are rad. Dig the jumping shots the most.

via

…and let’s not forget that Brazil are determined to keep this ad under wraps

Posted on 03. Mar, 2010 by Jonathan Cherry.

Naturally we can fully understand how this would be highly offensive in a conservative country like Brazil. What were the advertisers thinking?

Paris Hilton beer ad pulled – Press Association

Australia want to ban this ad

Posted on 03. Mar, 2010 by Jonathan Cherry.

The same country that so proudly claimed some accolade for having lots of  people pose naked on the steps of the Sydney Opera House [or something shameful like that] is now wanting to ban Pamela Anderson and a female co-worker pouring milk over each other as depicted in this ad.

We don’t think it’s that bad. A standard episode of eGoli used to deliver pound-for-pound more flesh time even on the off days.

It’s perplexing. Then again there is no crime in Australia – so we wouldn’t want the citizen to get any funny ideas about developing a pulse or anything over there and starting any.

With 100 days to go – how about ‘Swamp Soccerettes’ to sell milkshakes?

Posted on 02. Mar, 2010 by Jonathan Cherry.

Advertising in Britain is so easy leading up to the World Cup. It’s merely a combination of tried and tested attention grabbing elements thrown in the mix with a healthy dose of images of cheerleaders and then it’s all left to simmer with a football theme. In this case it’s to sell milkshake, but you can insert just about any product type you can think of.

See this is where we’re getting it all wrong. Nobody really wants all the heart-string tugging images of fans having fun and sentiments of a ‘nation united’. Soccerettes + mud and a bit of that augmented reality stuff and you’re laughing in a FIFA lawyer’s face and drinking single malt with your bank manager.

The campaign’s augmented reality aspects are generated by holding up a bottle of the limited edition Cookie Dough milkshake to a webcam, via www.frijjmud.co.uk. A Soccerette then slowly emerges, squelching seductively from the bottle.

The campaign builds up to Frijj’s annual Swamp Soccer World Cup, supported by the Soccerettes themselves. The tournament will see a field outside Glasgow flooded and a game of football attempted, though it sounds like water sports skills could come in handy.

Teams are co-ordinated via Facebook Connect, where personalised cheers can also be sent to friends. [via]

Website: FRijj

Facebook page

Visa’s World Cup 2010 ad

Posted on 22. Feb, 2010 by Jonathan Cherry.

Visa one of the big World Cup 2010 sponsors have finally released their advertising trump card for the tournament.

It features a large English bloke running his way to South Africa and a slimmer appearance [cause the flights are too expensive - and let's face it, Africa is beautiful this time of the year so it would be rude not to take a quiet jog through the continent en route to playing a few football games]

Billboards, activations and free money to follow shortly.

We like it. Music makes us wanna limber up for a power 10 kay right now.

Credits:
Agency: Saatchi & Saatchi, London
Executive Creative Director: Kate Stanners
Creatives: Jonathan Santana & Xander Smith
Agency Producer: Rebecca Williams
Production Company: Gorgeous, London
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Ian Foster
Editor: Paul Watts @ The Quarry
Telecine: Seamus O’Kane @ The Mill
Post Production: Tom Sparks
Sound: Jack Sedgwick @ Wave
Music: ‘Isla de Encanta’ by The Pixies

New angle for Old Spice

Posted on 22. Feb, 2010 by Jonathan Cherry.

We like to suck on an old crusty bar of Life Buoy during our brainstorm sessions, but after seeing this ad – we may have to change back to a tube of Old Spice.

Mmmmm – love the smell of the 70s.

BTW – here’s how they made it