Cherryflava

Optimal Energy: What do the next 4 minutes of your life look like?

Posted on 08. Feb, 2010 by Jonathan Cherry.

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There’s been a lot of talk about ’saving the planet’ and ‘going green’, but talk is cheap and your actions today will affect society tomorrow.

Here’s how South Africans are changing the world for the better… and no, we’re not talking about Die Antwoord.

Cape Times: Different angles

Posted on 05. Feb, 2010 by Jonathan Cherry.

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Tank

Lowe Bull have pulled out another interesting print ad campaign for the Cape Times. It’s not as powerful as the previous one [The Day Before] but acceptable all the same.

More…

The future of advertising…yada yada yada

Posted on 05. Feb, 2010 by Jonathan Cherry.

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Please, pray to your gods that this does not become reality. We’d rather exist in a world where machines control us that be spammed like this. Somebody go and take care of the mo’fo that invented this AR stuff before it’s too damn late. [thx Jonathan]

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Chicken Licken and KFC: Pregnant seems to be the flava of the month

Posted on 02. Feb, 2010 by Jonathan Cherry.

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We’ve been avoiding talking about this ad on the Cape Talk Ad Feature for some time now, but we just can’t keep it in any longer.

Wonder if Jacob Zuma is spending a lot of time at Chicken Licken. Or maybe licken’ chicken is what got him into trouble in the first place.

KFC are also on the ‘pregnant’ vibe. Is it something in the water? What came first the chicken or the egg?

Read: ANC defends Jacob Zuma over ‘love-child’ claims – BBC

Serious hostage situation happening in Cape Town

Posted on 02. Feb, 2010 by Jonathan Cherry.

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The ransom note

As part of their Valentine’s Day campaign, Woolies are running a Twitter-based competition which was promoted with in-store banners with one glarring error…

Oops

The web address on the posters www.woolieslovebird.co.za was clearly incorrect and was not registered by Woolies. Spotting the error the guys over at Yuppiechef [an online kitchen tool retailer] registered the domain and held the Woolies love birds for ransom.

The terms of the ransom?… [www.woolieslovebird.co.za]

To get it [the domain] back, and have us point the address to their competition asap, we’re asking Woolies to match, rand for rand, all donations made towards our 2010 charity, Soil for Life, between now and Valentines Day (and to be nice, we’ll put a limit of R5000 on it). Sound good? Excellent. So we invite all our fans to go ahead and donate R25 or more to support a great cause and make Woolies pay or the lovebirds get it

Thankfully Woolies are indeed playing along and are matching the donations rand for rand for Soil for Life.

Go donate R25 now.

Pepsi wants to change the world

Posted on 02. Feb, 2010 by Jonathan Cherry.

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Make it better

As intelligent as we are as a species, we do a pretty good job of stuffing things up. Pepsi have identified this fundamental flaw in our thinking and are putting their huge marketing muscle behind making things better.

The Pepsi Refresh Project is giving milions of dollars to funds great ideas that fix the world.

More…

Nokia navigation and the world’s biggest sign

Posted on 01. Feb, 2010 by Jonathan Cherry.

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To promote their navigational capabilities – Nokia erected a giant interactive signpost in the middle of London. You could text the thing and it turns in the direction of your request – all liked up to the web and social media apps.

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Two completely different ways to create awareness

Posted on 27. Jan, 2010 by Jonathan Cherry.

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The first – a French AIDS awareness PSA, which makes use of stop-motion animation, a fun, engaging music score and slightly NSFW imagery.

The second – a conflict diamond PSA which through the use of grading and a very serious backing track manages to make us want to throw ourselves out of the office window in despair. [thanks Clinton]

Both have entirely different messages and objectives – but jointly the intention behind them is to heighten public awareness of an issue. Which one does a better job for you?

Keeping Keeley: Axe makes a movie

Posted on 26. Jan, 2010 by Jonathan Cherry.

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Keeping Keeley is an interactive digital film made for Axe deodorant in which you the viewer, control some dude’s twists and turns as he attempts to keep UK Page 3 model, Keeley Hazell, interested in him.

It works with Facebook and has loads of pics of Keeley in lingerie which will excite and amaze anyone that still reads FHM – but seriously, as an application to manage government it could well have merit.

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