Archive for 'Advertising'
Durex: Cover your spear
Posted on 22. May, 2012 by Jonathan Cherry.
Once again Durex are quick to unravel a tactical ad with relation to this week’s South African art events.
Very good.
What to do with old bank cards?
Posted on 17. May, 2012 by Jonathan Cherry.
MTV suggests that you recycle old bank cards as guitar picks with their Green Picks Recycle Machine.
How awesome is that? Sadly banks kind just rely on your to take care of your own expired plastic – when they could be turning the opportunity into this. This makes us want to own an airline just so that we can install an instant origami machine for all those old boarding pass stubs.
New Obama ad: The business of politics
Posted on 16. May, 2012 by Jonathan Cherry.
Winning elections in America is a business. You need strategy, consultants, huge budgets, catchy ads, dancing girls, pompoms, ticker tape, more ads, debates, more huge budgets and brand postioning.
If people like what you’re selling – you win the contract for a few years.
In South Africa – sticks and stones win elections, in the US it’s psychology that works.
BTW – Mitt Romney’s Bain Capital is the majority shareholder of the Edcon Group.
Nike: Building Twist 3D projection mapping
Posted on 15. May, 2012 by Jonathan Cherry.
Controlled by a Nike shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board – this building mapping is an effective interactive promotion for what the shoe does.
You’ve gotta love these shoes that can literally double over on themselves. It’s an impressive feature, but seriously how often is this needed when your foot is actually in the shoe? Podiatrists would be making a killing if everybody was subjecting their feet to the capabilities of what this shoe can do.
Previously: Cherryflava conference projection mapping – Cherryflava
McDonald’s: This would also be a great condom ad
Posted on 15. May, 2012 by Jonathan Cherry.
We had a cat once that used to love the idea of burying her claws into the cushions of the couch and then joyfully bounding after the goose down that flew all over the place as a result. Not sure how her next owners enjoyed that trick, but it was slightly annoying to us.
McDonald’s seem to have tapped into the same strange phenomenon with kids. Fuelled by abnormally high levels of sugar and processed trans-fatty acids – that same thing seems to happen to the children when placed in a home-like environment.
Don’t have the party at your place? Rather don’t have the kids in the first place!
BMW’s new ‘Head’ commercial
Posted on 04. May, 2012 by Jonathan Cherry.
Because you’re head isn’t always in the right place. So that’s why BMW drivers drive the way they do. Makes sense now.
Cape Times: Bringing news to life in 3D
Posted on 03. May, 2012 by Jonathan Cherry.
This is kinda like a 3D print ad without it being 3D – or without having to put on special glasses. Created for the Cape Town daily newspaper the Cape Times, it is nowhere near as powerful as their previous monster advertising hit ‘The Day Before’, which has generated in excess of half a million page views on this site alone.
American Apparel: How to make your ads viral
Posted on 03. May, 2012 by Jonathan Cherry.
There are no American Apparel stores in South Africa, but without having even experienced the product or the company, we have a pretty good sense of the brand.
The same could have been said for the iPod back in 2007. The product wasn’t widely found in South Africa then, but if you spent any time near the Internet and had a mild interest in pop culture – you wanted an iPod…and an American Apparel t-shirt.
Why? Their ads don’t feature cats. There’s nothing funny about the copy. In fact, these American Apparel ads are no different to the lighting shots for a Mr Price poster. But over the years they have become a viral phenomenon.
Ads on cans
Posted on 03. May, 2012 by Jonathan Cherry.
This may look like Fiat is taking the piss out of some poor sod on a bicycle, but it’s actually a drink driving ad. Too many of these and the cyclist gets it.
It’s probably more creative than effective to be honest. Where’s the blood and gore?
