Archive for 'Advertising'
The Loerie Awards 2010: All the finalists announced
Posted on 26. Aug, 2010 by Jonathan Cherry.
Excellent
A Loerie is a small forest bird indigenous to the Knysna / Wildernesss region of South Africa. But in terms of the world of advertising – it’s a small metal bird-like trophy that is still responsible for millions of Rands changing hands if an advertising agency is able to collect a couple and display them proudly and loudly, usually in a public place like an agency foyer – for all to touch and swoon over.
This year’s finalist in a collection of categories have been announced – you can study them here if you so wish.
Two of our personal favourite viral campaigns have been nominated. The Virgin Active ‘Let the Studio touch you’ ad that was produced and out on the Interwebs just a couple of hours after the ENews / AWB circus broke and the Yuppiechef ‘Lovebirds’ campaign that, let’s not forget, was a genius idea from the Yuppiechef team themselves. So it’s a little confusing as to why so many agencies seem to be claiming credit for the work on that one. What are we missing here?
Love Birds ransom - done by Yuppiechef
Guess all will be revealed on 1-3 October.
Red Bull Airdrop
Posted on 17. Aug, 2010 by Jonathan Cherry.
Red Bull made a welcome Mini Drop at the end of the Cape Storm / Salomon Trail Series in Kleinmond this weekend, which was very welcome. But you gotta dig this airdrop idea that they did at what looks like an American university. A fantasy idea manifesting itself in reality.
Just can’t believe how orderly these students are – just taking one or two cans each.
Cadbury’s offers a moment of joy with a flying ostrich
Posted on 16. Aug, 2010 by Jonathan Cherry.
Remember the 2007 Cadbury’s drumming gorilla [Phil Collins 'In the air tonight'] ad that took the world by storm? Well there is a new moment of joy – this time featuring an ostrich [yes it's South African] jumping out of the back of a plane i.e. flying.
Glad they didn’t make to ostrich look real – otherwise the blue-rinse brigade would be all over this one.
Trevor Noah vs Terry Tate
Posted on 11. Aug, 2010 by Jonathan Cherry.
The latest effort from Cell C – being the hiring of South African comedian Trevor Noah to be the Cell C Chief Experience Officer – reminds us very much of Reebok’s 2004 Terry Tate series of ads. See if you can spot the similarities.
Mini: Cars for surfboard thieves
Posted on 05. Aug, 2010 by Jonathan Cherry.
Cars that drive up walls
If you’re living in Milan, Italy then you’re either frustrated at not being able to find the fake surfwear brand [shown in this billboard] in one of the millions of surf shops over the city or you’ll be impressed that a Mini Countryman can drive on a vertical surface.
Either way, if our surfboard was being stolen by somebody driving a Mini, we’d do a bit more than just gawk at the thief from around the corner. The incident in our minds would most likely involve guns and war and good stuff like that.
via Copyranter
So what has the Old Spice guy done for Old Spice?
Posted on 05. Aug, 2010 by Jonathan Cherry.
Following the massive sensation the Old Spice guy has cause on the Internet, the ol’ ‘effectiveness’ debate has re-emerged and questions are being asked of the agency [Wieden + Kennedy] and client as to how much Old Spice they’ve managed to sell since the dawn of the guy on a horse.
So the agency made a case study video and have released the following ‘facts’:
• Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010.
• Half the conversations came from women.
• The YouTube/Twitter social media response campaign was “the fastest-growing and most popular interactive campaign in history.”
• More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech. (Which most of us can agree is kinda sad.)
• Total video views reached 40 million in a week.
• Campaign impressions: 1.4 billion.
• Since the campaign launched, Old Spice Bodywash sales are up 27 percent; in the last three months up. 55 percent; and in the last month up 107 percent.
Better watch that video quickly before it gets pulled again, cause it’s apparently not meant for public viewing.
Are we impressed? Hell ja.
If these figures are even fractionally right, it’s a major coup for Old Spice [a brand that was globally struggling with an image problem] depending on what they paid Wieden + Kennedy for the campaign. Also it would be interesting to know from what base levels these impressive sales growth figures are pegged at.
Debates and cynicism aside – the success of it all is impressive.
More on: How Old Spice won the Internet – ReadWriteWeb
Heineken must be really good beer
Posted on 03. Aug, 2010 by Jonathan Cherry.
The drinkers of Heineken seriously go to great lengths to make sure that their fix is delivered to them with the least possible effort on their part. We could swear Dr Drew was talking about a technique to break this vicious cycle in that ‘celebrity rehab’ show.
If you need a machine that’s built into the walls of your house to deliver a beer to you at any point in the building – you have a problem, and should probably go have it checked out by a professional.
Hell Pizza: Choose-your-own-ADventure
Posted on 02. Aug, 2010 by Jonathan Cherry.
We’ve seen these choose-your-own-adventure videos on YouTube a few times in the past, but this one is from New Zealand, features zombies and pizza and is all together quiet entertaining. It’s a bit like their rugby team really, but the oucome there is usually a bit more predictable.
In fact, the billboards are watching you
Posted on 30. Jul, 2010 by Jonathan Cherry.
If you hadn’t yet realised that you are ruled by men in dark suits that drink bottled water and sit around a big mahogany boardroom table in a room cloaked with navy blue velvet curtains – here’s some proof for you.
Cherryflava Projects
Live Talkshow
