Cherryflava

Savanna Dry: A tiger is missing in South Africa yet again

Posted on 28. Jul, 2010 by Jonathan Cherry.

A real tiger this time - not that other guy

Nice quick Savanna gag just before the end of the day. Missing tigers can be a problem. Whatever you do – if you see it…be sure not to let it come near you or hit it with a golf club. We all know where that lead to the last time this happened.

[thanks Declan]

Coke Burn presents: Community films fuelled by rocket juice

Posted on 23. Jul, 2010 by Jonathan Cherry.

Coke have a new energy drink available in Europe called Burn. They wanted to do a ‘user-generated’ campaign to promote the stuff, but knowing how crappy those ideas generally turn out – they supplied creative communities with all the required tools and crew and Burn juice to produce a series of short films.

These are those films:

The films have been seeded online in more than 65 community channels and will also feature in Burn-branded social media spaces. Over the next three years, a range of as yet unspecified Burn-branded projects will emerge across 43 European markets.

“The idea was to give specific communities, which we saw to be connected with creativity and energy, the tools and assets to generate their own creative products,” Publicis Mojo Sydney executive creative director, Micah Walker, said.

“We provided these communities with an overall umbrella structure to work with, but for the sake of credibility and authenticity we really let those involved create their own ideas.”

These girls are hard!

Get more info here

Considering the quality of execution that user-generated generally achieves, it’s a good idea that they brought in the professionals to simply ‘lubricate’ the authentic ideas of the selected groups. Perhaps ahead of its time if done in South Africa!?

[NSFW] Americans seem to verbally be pretty pissed at BP

Posted on 21. Jul, 2010 by Jonathan Cherry.

Just wonder why this lot isn’t recording all this while knee-deep in a black oil slick off the coast of Florida giving a Pixar movie character pelican mouth-to-mouth.

Here’s an idea of what the money will most likely go towards. Looks like fun.

[Website]

[thanks Mike]

via and via

Things just aren’t the same without the World Cup

Posted on 19. Jul, 2010 by Jonathan Cherry.

An octopus became an ad celeb

It’s only been a week – the Spainish are still drunk and ads featuring Paul the Octopus are appearing less relavant now.

Why couldn’t the fans stay? We’ve still got lekker stadiums and clean busses – come back and we’ll organise a couple of friendly games for you to watch. You can blow that annoying vuvuzela that you hate so much [but bought so many of] and tell our news media how surprised you were not to be shot when you landed in Joburg. We’ll post more pictures of you eating biltong and drinking Castle Lager at your new friend’s place in Tableview in our newspapers. You can smear the facepaint on think and we’ll even let you turn the tjoppie on the braai when we think it’s done.

Come back…it’s still fun here.

It all depends on who is taking the better quality of EPO

Posted on 16. Jul, 2010 by Jonathan Cherry.

Andy Schleck vs Alberto Contador try to convince us that the type of bike they ride has anything to do with their amazing performance up the mountain passes in the Tour de France – when we all know that their performance has got nothing to do with the type of bicycle they sit on.

In other sporting related advertising news, Mark Webber drives his F1 car [slowly] through the streets of London. Because he can.

Good thing they didn’t try that stunt here. Een Zola Budd agter daai ding en dis nag bru.

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What’s your perfect length? Jeez the pressure is huge

Posted on 15. Jul, 2010 by Jonathan Cherry.

It’s no secret that marketing folk like to make you feel crap about yourself, so that you’ll buy their products and save yourself from an eternity of social exclusion.

Buy this bra and the boys will think you’ve got rocking tits, smell  like this stuff and girls will believe you’re more capable of killing a rabid dog with your bare hands. Drink this beer, drive this car, fly this airline and your kids won’t consider you a poor loser.

But Gillette have managed to framed these woman [especially the last one] as the most feared judgemental critics after Simon Cowell. So what if it’s short and curly and hangs slightly to the left. It’s our facial hair and we’ll dunk it in our beer and lick the foamy tips of their store of precious, golden, goodness if we want to.

[thanks Simon]

Paris Hilton looking for a new joint

Posted on 05. Jul, 2010 by Jonathan Cherry.

Tsk tsk

Hello Ladies – that Old Spice dude is on a motorbike

Posted on 01. Jul, 2010 by Jonathan Cherry.

It’s still ok, but we haven’t switched to Old Spice because of it.

18 Top Commercials as judged at Cannes

Posted on 29. Jun, 2010 by Jonathan Cherry.

Winning in the Gold Lion category is this ad that was done by Ogilvy Joburg for the Topsy Foundation [which sadly we've never seen before].

A commercial for Axe deodorant, with the appropraite World Cup-theme of ball cleaning,  is very funny. For a laugh, it got gold too. Comedy with reference to balls always deserves a gold star.

The best of the best Grand Prix winner. You guessed it…it’s Old Spice. Proof, once again, that the world loves men’s grooming products and are prepared to offer gold, frankincense and myrrh for their entertaining continuation.

See the rest of the winners here.

‘The Gift’ wins some award thing in France…

Posted on 28. Jun, 2010 by Jonathan Cherry.

…but, what do you think of it as a way to sell televisions?

If you haven’t see ‘The Gift’ a short movie, which formed the “Parallel Lines” campaign touting Philips’ cinema-scale TVs – then do so now. It won a Cannes Grand Prix [which is good if that's all it was made for], but we have a feeling Philips were hoping to sell a few lounge appliances as a result of the exercise.

We’ve scanned all of the press releases online relating to the win and the film itself, but sadly not a single mention is offer as to how well the campaign performed from a business sense. Sure it was viewed a reported 8 million times, but what difference does that make? All to often a cretive advertising campaign and its business objective are mutually exclusive. Lucky Strike are a prime example of that.

So then – why should you care if your ad wins a Cannes Grand Prix? If anything, it’ll give you something to talk about after your business goes under. Even BP have won a couple of Cannes trophies in their time.

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