Advertising on Cherryflava
Every month over 100 000 people read Cherryflava.com - our web magazine started in 2004, dedicated to hot new trends emerging in business, marketing, advertising and fresh thinking for insights and inspiration.
Cherryflava is ranked in the top 150 marketing sites in the world by AdAge magazine - the only African site on the list.
Published daily from our Cape Town HQ, it's a must-read for business executives, marketers, entrepreneurs and scenario planners.
To find out more about possible advertising on the site, please get in touch via ads@cherryflava.com
At this stage we are generating just over three thousand (3000) page views per day, or over 90 000 page views per month.
Demographics of Cherryflava readers:
Age: Cherryflava
Under 18 0%
18-24 20%
25-29 37%
30-34 25%
35-39 10%
40-44 4%
45-49 2%
50-54 0%
55-59 2%
Over 59 0%
Gender:
Female 22%
Male 78%
Education:
Primary school or less 0%
Some secondary school 0%
Secondary school 6%
Educational college 20%
Associate degree/diploma 20%
Bachelor's degree 28%
Post graduate degree 22%
Other 4%
Household income:
Up to 50K 6%
50 - 100K 10%
100 - 150K 9%
150 - 200K 12%
200 - 250K 5%
250 - 300K 6%
300 - 350K 4%
350 - 400K 5%
More than 400K 18%
Don't know 7%
Not telling 16%
Occupation:
Senior management 11%
Other management 13%
Professional 27%
Technical 17%
Sales 1%
Administrative 5%
Self employed 7%
Other employed 1%
Homemaker / full-time parent 0%
Student 7%
Retired 0%
Not employed 0%
Other 11%
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Why advertising on a blog is a wise thing to do:
Blogs provide advertisers an excellent opportunity to reach a devoted, niche audience.
Advertisers are starting to appreciate the influencer constituency on blogs, where the distinct advertising value of these audiences “isn’t their eyeballs, it’s their mouths.”
One thing’s clear: No company, organization, or association or media buyer can afford to ignore blogs any longer. Early adopters have taken the lead, and blogs finally entering corporate consciousness. What are you waiting for?
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What marketers have said about advertising on Cherryflava:
The beauty of blog marketing is the ability to get involved in a
conversation at ground level. We saw many strategic opportunities in
aligning our campaign, and more importantly, our brand with
cherryflava.com.
Campaign figures were very pleasing and then there's the conversation
that continues still today.
To sum it up, we'll do it again.
Scott Gray
Interactive Marketing Manager
BMW South Africa
__
With
the accelerating popularity of blog sites around the world and
specifically in South Africa, we felt it a natural step in the
evolution of our marketing activities to engage with the target
customer within this environment and on a more personal level.
The response received from those that were exposed to the communication
and, more importantly, the reviews of the site itself and the synergy
between Jetstreaker and 7 For All Mankind was phenomenal.
We are excited to further develop our affiliation with cherryflava.com and jetstreaker.com,
with the outcome of the 7 For All Mankind campaign showing testament of
the success that the future holds for these remarkable online
destinations.
Renée Nesbitt
Marketing Manager
Loft Fashion
___
The web, and blogs in particular, are an effective, accessible and essential part of the marketing mix. Marketers need to take advantage of what blog media has to offer as it has the unique ability to boost brand interaction and conversation. We chose to launch a competition on behalf of our client Big Blue exclusively through Cherryflava.com – this lent an informal, credible edge which traditional media wouldn’t have achieved. This was a targeted, scientific decision that confirmed that web marketing works.
Melissa Attree,
Director BLACK KHAKI WIRED
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DISCLAIMER:
Advertising Terms of Use
Cherryflava Media CC and / or its staff accept no responsibility of loss or damages suffered resulting from advertising messages displayed on this website. The advertising displayed on this site is administered by Google Inc and Cherryflava Media CC has no control as to the legitimacy of these promotions.
Comment Policy
We reserve the right to delete any comments we find offensive. We love our readers to comment and express their opinion, but inevitably, some posts on the site, and some threads in the bulletin board, will spiral off into negative sniping and offensive commentary. When this happens, we close the posts to further comments. If a commenter repeatedly abuses our comment policy, we delete all of their comments on every post on the site, and ban their IP address. The removal of any comment shall be solely at the discretion of Cherryflava Media.
In order to make our comments useful and interesting, the following guidelines have been established for comment users:
- Do not post threatening, racist, sexist, harassing, defamatory, or libelous material.
- Do not intentionally make false or misleading statements.
- Do not post material that infringes copyright.
- Do not post information that you know to be confidential or sensitive or otherwise in breach of the law.
- Keep your comments relevant to the post.
- Cherryflava Media do not accept responsibility for information posted in the Comments section.
If you have questions about this policy, about comments on specific posts, or about comments that have been deleted, please e-mail us.
Image Terms of Use
Cherryflava Media does display images as part of blog posts
written by our editors. We respect the laws of photographers and other
copyright holders. We do not steal, borrow or reuse protected images or
other content without permision.
The types of images editors are authorized to use on our sites include:
- Images licensed from photographic archive vendors
- Images supplied to our editors or released into the public domain by public relations and marketing companies for press purposes
- Reader-submitted images, with the implied representation that the person submitting the image owns the copyright in the image and the right to give it to us for use on our site(s)
- Images published on Flickr or other public photo sites, with an implied license for use under the Creative Commons license associated with such sites
- Images commissioned by Cherryflava Media
- Thumbnail images of 150 x 150 pixels or less
- Images used to illustrate a newsworthy story under the Fair Use doctrine
- Images where the use is transformative, such as for satire
- Images so widely distributed on the internet that they are deemed to have become part of the public domain
If you believe that your work has been copied in a way that constitutes copyright infringement, or your intellectual property rights have been otherwise violated, please provide Cherryflava Media with the following information (”Notice”): (1) an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright or other intellectual property interest; (2) a description of the copyrighted work or other intellectual property that you claim has been infringed; (3) a description of where the material that you claim is infringing is located on the site; (4) your address, telephone number, and email address; (5) a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and (6) a statement by you, made under penalty of perjury, that the above information in your Notice is accurate and that you are the copyright or intellectual property owner or authorized to act on the copyright or intellectual property owner’s behalf.
Any Notice of claims of copyright or other intellectual property infringement must be sent to cherryflava [at] gmail [dot] com
Fair-use Policy
Cherryflava media blogs may occasionally excerpt content or use thumbnails of protected images for the purposes of comment, criticism, or parody. In these cases, we always provide a link back to the original content that is the subject of the post. We evaluate all fair-use situations on a case-by-case basis. We do not believe fair-use allows us to use full-size images, images for the simple purpose of illustration, or images without proper source identification.
We rely on on public domain images, such as those provided by many government sites, Creative Commons licensed photoblogs and photo sites, and GPL stock sites.
