Reasons why people drop brands on Facebook
Posted on 12. Oct, 2011 by Jonathan Cherry in Advertising
Shame – realizing that people spend some time on things like Facebook and Twitter, brands have hired fancy social media consultants and people like that to help get them a ‘presence’ on these platforms.
Problem is however – that quiet simply social media is vastly different from traditional media in that with the ‘social’ version people expect to have a virtual conversation with a brand. They don’t just want to become a virtual target for one-way marketing communication. It takes effort, and more importantly, you actually have have to give a damn. Frankly most companies are too busy and important to actually talk to people. Sadly for brands – their noble social media intentions then backfire on them – and they end up doing more harm than good.
Bottom line – if you’re not going to care about chatting to people with some degree of authenticity, then do everybody a favour and rather stick to newspaper ads and TV schedules.
More about the science behind the Facebook ‘like’ button here
