Car magazine this month with an augmented reality cover
Posted on 15. Apr, 2011 by Jonathan Cherry in Design
It would be cool to see a video of how this work, but the next issue of Car magazine will feature an augmented reality cover and quick response (QR) codes embedded in selected road tests.
It’s about bloody time that local print publications ‘took the leap’ into layering their traditional platform with some new media tools. We’ve been banging on about these things for years to a brick wall. Some people will use them – others won’t give a damn, but at least the ideas are being implemented and tested.
We look forward to getting our hands on a copy and giving it a spin.
[thanks Jane]
UPDATE: Here’s the video of how it all works…
One Response to “Car magazine this month with an augmented reality cover”
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Danie Tjaart
28. Apr, 2011
That’s nothing, did you see the Merc ad near the middle with the iphone app. Amaazing.