WWF: Experience getting shot
Posted on 29. Sep, 2010 by Jonathan Cherry in Totally Whack
Animal rights groups are always full of clever ideas to get their point across. In Russia the WWF thought it would be fun to let people enjoy a fantasy reality through the experience of a bullet wound.
This stunt from WWF in Moscow showed people how it feels to be one of the thousands of animals killed by shotguns every year in Russia. The t-shirts had augmented reality codes that triggered a shooting animation when exhibited in front of special mirrors in the stores or in front of the web cam at home.
Nothing like a bit of hyper-reality to get the ol’ blood pumping. As this technology gets more powerful, we wonder where the boundry between fantasy and reality will be drawn. Can the mind be tricked into believing that you have been shot, even if in reality you haven’t?
2 Responses to “WWF: Experience getting shot”
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Troll
30. Sep, 2010
Best VO for a video ever. I never knew Russians spoke like robots. Cool idea by the way.
copyparadise
30. Sep, 2010
The Russian voice over is AMaSHING!