Archive for September, 2010
Most viral brands of 2010 [so far]
Posted on 16. Sep, 2010 by Jonathan Cherry.
If you were wondering who or what made waves on the WWW this year, here is your comprehensive list. Interesting to see World Cup related content ranking right up there on a number of fronts – from Shakira’s Waka Waka to the Nike Write the Future campaign South Africa, and the small tournament we hosted in June / July, was on the viral map this year.
via Rubber Republic
Dior hires Guy Richie and Jude Law for their latest fashion ad / snuff movie
Posted on 16. Sep, 2010 by Jonathan Cherry.
If Guy Richie gets his hands onto making anything film related, even if it were an ad featuring kittens meant to be a toilet paper commercial, it comes out the most raw Brit gangster movie of all time. Here Jude Law sounds just like Clive Owen and everyone seems to be very scared. Very, very scared.
At 5-minutes in length and more star power behind it than the starship Enterprise it appears to be solid proof that the recession that’s causing the world to ride bicycles and eat baked beans on toast just doesn’t seem to be affecting the super richat all. In fact, luxury brands have more money to burn than ever. All of which is rather comforting to know. Perhaps all isn’t as bad as it seems on CNN.
Making Future Magic with the iPad
Posted on 15. Sep, 2010 by Jonathan Cherry.
It’s amazing what you can do with too much time on your hands and cash to burn on tech. iPads + painting with light + stop motion video = 3D holographic images that’ll have our head of production salavating like a Bulldog sitting in front of a bowl of cooked pork.
For this particular film they invented /used a technique using long camera exposures to record the iPad moving through space in order to make a stop motion film of 3-d light forms. Jack Schulze explains more about how the light painting works here. [more]
Bike culture in South Africa?
Posted on 14. Sep, 2010 by Jonathan Cherry.
Although South Africa is home to the largest timed bicycle race on the planet, as a basic form of transportation, the bicycle is not exactly high on our preferred list of options. Generally cyclists are thought of as fun target practice for motorists high on crack, prescription drugs and brandy.
So it comes as some surprise that two guys are travelling the length and breadth of South Africa on the lookout for fellow commuters, and people who use bicycles as part of their everyday work, to meet and photograph.
They’re finding out who rides bicycles, why they ride bicycles, if and why they love their bicycles, and of course why so few South Africans choose bicycles as a transport option. There is no specific range of questions asked, they’d rather just establish a conversation around the rider’s life and where his or her bicycle fits into it. Being avid cyclists themselves, this project is as much an investigation into South African bicycle culture as it is an excuse for them to ride their bikes and take photographs.
Here are some of the pics so far.
The aim is to publish the pictures in a coffee table book and hopefully get more people considering the humble bicycle as an option for getting around. The city of Cape Town are on a mission to built lots of bike tracks all over the city. We just have to start using them now.
More about the project here.
More about the book’s pre-order here.
Wonderbra billboard goes 3D in London
Posted on 13. Sep, 2010 by Jonathan Cherry.
3-DD
Wonderbra have a new 3D billboard in London that, well…it’s 3D. It does what it says really…it’s not rocket science.
Wonderbra in the UK has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new Full effect bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience. The ad is more than 20ft wide and is close to the look of Wonderbra’s renowned 1990s “Hello boys” campaign created by TBWA and featuring supermodel Eva Herzigova.
The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.
The campaign, called Full effect your life, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences**: Become a fashion journalist with a weeks internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of Britains Next Top Model; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage. via
IKEA fill a store with 100 cats to see what will happen
Posted on 13. Sep, 2010 by Jonathan Cherry.
Making a viral video that spreads like wild-fire on the Internet is pretty easy. You either film somebody doing something incredibly stupid that will most likely result in them spending quality time in an emergency unit, or film cats being…well, cats.
IKEA decided on the cat route – and now have an Internet video nearly 1.5 million people love. Easy as that. Everybody’s happy and the agency wins something shiny for their efforts.
[thanks Max]
Vote for Cherryflava for an SA Blog Award
Posted on 10. Sep, 2010 by Jonathan Cherry.
Cherryflava has been nominated as a finalist in this year’s South African Blog Awards for Best South African Media and Marketing Blog.
Please take the time vote for us [once a day] from now until the voting closes [which is mid-September]. Your democratic stamp of approval will be valued like a limited-edition Sports Illustrated World Cup 1995 rugby phone.
Upcoming South African films: Long Street + Life Above All
Posted on 10. Sep, 2010 by Jonathan Cherry.
Saw a lukewarm review of this movie in the Cape Times this morning. With a title like ‘Long Street’ you would think it was about Cape Town, night life, culture, heritage, hippies, dealers, retail therapy,traffic, art, music, dirt, sleaze and rock ‘n roll. But it doesn’t seem to be.
Sadly the trailer just doesn’t sell it to us, but maybe another local film [that got a ten minute standing ovation at the recent Cannes film festival] is worth holding out for instead?
Haven’t seen either ourselves, but very keen to support the local industry so we’re going to make plans to see both. Alas Life, Above All will only be commercially released in Febraury 2011.
For a Friday: Johnny Knoxville explores the creative side of Detroit
Posted on 10. Sep, 2010 by Jonathan Cherry.
The collapse of the American motor industry has hit Detroit like an atomic bomb. The perception is that Detroit is now a ghost town of poverty-striken autoworkers and drug addicts. This three part movie is a documentary that goes into the streets to discover the creative rebirth of a city that is being forced to rethink its place in the world.
In the short film Knoxville meets with many of Detroit’s young creatives (artists, musicians, fashion designers, restauranteurs and developers) who all show through their DIY mentality, the change they hope to bring to “the D.” Through their creation of music, art, investment and development of land, and start-up businesses, the film unveils a hands-on wonderland where young individuals can actually have an impact on positive community change to rebuild the city that they love. [via]
These places look like Salt River or Woodstock. A seriously inspirational film well worth the time to watch and absorb.
And we thought Dolph Lundgren only made ads for Silversands Casino
Posted on 10. Sep, 2010 by Jonathan Cherry.
