IKEA fill a store with 100 cats to see what will happen
Posted on 13. Sep, 2010 by Jonathan Cherry in Advertising
Making a viral video that spreads like wild-fire on the Internet is pretty easy. You either film somebody doing something incredibly stupid that will most likely result in them spending quality time in an emergency unit, or film cats being…well, cats.
IKEA decided on the cat route – and now have an Internet video nearly 1.5 million people love. Easy as that. Everybody’s happy and the agency wins something shiny for their efforts.
[thanks Max]
