Cherryflava

BRAND HOOLIGANS: E-commerce marketing advice from Andrew Smith of Yuppiechef

Posted on 09. Sep, 2010 by Jonathan Cherry in Cherryflava TV

Andrew Smith is a helluva bright chap. When he offers advice – we shut up and start taking notes, or in this case set up a camera and hit the record button.

The far reaches of Internet retail in South Africa are dangerous places. The landscape is littered with the carcasses of failed ventures and once ‘amazing ideas’ born in the fires of after-rugby braais fueled with Klippies and Coke.

But leading the way, armed to the teeth with razor-sharp weapons and nerves of steel, is the dynamic duo of Andrew Smith and Shane Dryden from the legendary online kitchen tool outfit Yuppiechef.
Although at first glance they may look like kind, friendly chaps – at night they stalk the stark, windswept halls of Internet cafes in the bowels South Africa’s biggest cities, into which even the police fear to tread, for touts, fraudsters and Retail 2.0 heathens that dare chance their luck with stolen credit cards.

Three years on, thousands of sales later and enough online retail experience to give Jeff Bizos a run for his money, Andrew dishes the secrets to online profitability and the future of e-commerce in South Africa.

For more BRAND HOOLIGANS interviews with Chris Moerdyk, Rui Esteves and Jonathan Hely-Hutchinson go here.

Previously:

BRAND HOOLIGANS: Talking creativity with Porky Hefer – Cherryflava

BRAND HOOLIGANS: The Justin Letchert interview – Cherryflava

BRAND HOOLIGANS: It’s all about word-of-mouth with Jason Stewart – Cherryflava

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