Cherryflava

Justin Timberlake is the star of the new Audi A1 movie series

Posted on 16. Apr, 2010 by Jonathan Cherry in Advertising

Audi A1 for JT

A couple of years ago, Audi launched their A3 model into the American market with a massively elaborate ARG-type campaign called The Art of the Heist.

We still read extracts of that case study to each other as a bed time story, ’cause we find the detail of it soothing and an indication that all is still right with the world.

Audi are now launching the new A1 – and to do it they’ve called in Justin Timberlake and will be revealing a series of web films with other cool ‘interactive’ elements over a period of a few weeks. There are six web movies in total, but in the mean time – here’s a trailer to whet your appetite.

The trailer’s not giving away too much – we’ll have to wait for the shows to start before we can form any kind of opinion on this one.

Shows start on 04.05.2010 and play out on audi.com/a1 every Tuesday.

- Conceived, written and Produced by Heimat Berlin and ACNE films, directed by Henrik Sundgren.
- Starring Justin Timberlake and Dania Ramirez ( Heroes, X-men ) with music by Torpedo ( Sweden )
- The film is split into 6 Episodes and Episode 1 goes live 04.05.2010 on www.audi.com/a1
- Every Tuesday another Episode will go up on www.audi.com/a1 building onto the timeline.
- This is branded content – not a commercial. What separates it from other films in this genre is that is interactive and uses the power of the web to create new kind of storytelling. And there’s loads of Easter Eggs to be found! ( can’t give too much away here until launch ! ) For the full interactive experience you need to view the film on the A1 homepage ( www.audi.com/a1 )
- The film will be viewable internationally and dubbed or subtitled into a number of languages.
- The film is part of the build-up to the launch of the new Audi A1 – the premium sub-compact with the heart of a champion! The next big Audi.

[thanks Myles]

Tags: A1, Audi, branded entertainment, Justin Timberlake