Coca Cola “Quest” – World Cup 2010 ad
Posted on 23. Apr, 2010 by Jonathan Cherry in 2010
Coca Cola will be launching their World Cup 2010 advertising drive on the 15 of May, which is said to be ‘the single largest marketing push the soft drink giant has ever run.’
This is the third ad in the series called “Quest” and features the animated adventure of an African boy. It will run on TV in a handful of markets but has primarily been designed for use digitally. The “Quest” ad ties in with a massive partnership with YouTube, covering 90 markets, that aims to get web surfers to upload their own “celebration”.
It’s beautiful animation – and if the other two versions are as stunningly mastered as this it’ll be their most watched campaign too.
The Roger Milla ad presently being played:
The song is Waving Flag – K’naan & David Bisbal
Cherryflava Projects
Live Talkshow
