Comments on: Serious hostage situation happening in Cape Town

By: liam

liam — Wed, 03 Feb 2010 09:38:01 +0000

top notch reply from woolies…feelgood stuff all round

By: Matt

Matt — Wed, 03 Feb 2010 08:18:32 +0000

Love the way that Woolies have responded.

Have been involved in campaigns were the ATL agency got the url wrong on the print material and almost bombed the whole campaign. Could have all ended so differently..

By: morter

morter — Tue, 02 Feb 2010 11:46:12 +0000

Brilliant response by Woolies

By: TheSkim

TheSkim — Tue, 02 Feb 2010 10:14:03 +0000

Hi Mo. Pretty cool response from Woolies I must admit.
The domain was correct – they just accidentally dropped the S on the in-store advertising. They should have registered all variations of the name though.

You can check out the Woolies campaign at http://www.woolieslovebirds.co.za/

By: Motheo

Motheo — Tue, 02 Feb 2010 09:50:34 +0000

This story makes me smile more and more every time I read it. Have to give it to Woolworths for their fantastic response.

R7500 to charity for failing to register the correct domain? Gotta love it.

By: roule

roule — Tue, 02 Feb 2010 09:31:36 +0000

Haha excellent : )