Cherryflava

Beervertising: Puma beer

Posted on 17. Feb, 2010 by Jonathan Cherry in Branding

Mmmm - Puma tastes good

Hmmm – the guys over at Collective São Gabriel have teamed up with Puma to produce Puma beer [apparently] as a part of their “Unity” campaign for the World Cup. Puma are not an official sponsor of WC2010 – so this is obviously all part of a hush hush, ‘keep it on the down low’ kind guerrilla vibe just before the kick off of the event in June.

It has to be said that there are mixed feelings in the office about the association of Puma with an alcoholic beverage, but the editor [who's opinion usually rules in this forum] can’t think of anything more natural than the combination of penalty kicks and the quaffing of a few cold ones. Our aim gets better after at least three. [thanks Brad]. Laaaaaaduuuuuuuuuuuuuma.

We also like the design of the label – will have to pop around to &Union later to give it the taste test.

via

Update:

Here’s what’s coming to our lovely new stadium in June [shudder]
[Thanks Izzie]

Tags: beer, Brewers & Union, Puma