Comments on: Two completely different ways to create awareness http://www.cherryflava.com/cherryflava/2010/01/two-completely-different-ways-to-create-awareness.html Trends and Innovation Thu, 09 Feb 2012 04:57:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jonathan Cherry http://www.cherryflava.com/cherryflava/2010/01/two-completely-different-ways-to-create-awareness.html/comment-page-1#comment-4296 Jonathan Cherry Thu, 28 Jan 2010 05:57:35 +0000 http://www.cherryflava.com/?p=4847#comment-4296 Gary - they're in the same category of advertising because they're ads produced with the objective of bring about awareness. The one does it through encouragement the other is a bit more preachy. I guess that's what we were feeling when we watched them back to back. We're comparing them as 'awareness' communication. Preach vs teach. Gary – they’re in the same category of advertising because they’re ads produced with the objective of bring about awareness.

The one does it through encouragement the other is a bit more preachy. I guess that’s what we were feeling when we watched them back to back.

We’re comparing them as ‘awareness’ communication. Preach vs teach.

]]> By: Gary Ashwal http://www.cherryflava.com/cherryflava/2010/01/two-completely-different-ways-to-create-awareness.html/comment-page-1#comment-4295 Gary Ashwal Wed, 27 Jan 2010 20:41:19 +0000 http://www.cherryflava.com/?p=4847#comment-4295 Thanks for posting. I had seen the first before but not the second. I think I would change the post title to "Two completely different PSAs" because there are some many other ways to create awareness. As for which does a better job: The first appears to strive for more than awareness, because it actually demonstrate the moment of behavior change (putting on condom) and the potential benefit (obvious here as demonstrated in video). The second is immensely disturbing, both because it does not shy away from showing us a dead body and because it flips our expectation by removing diamonds not bullets. It is even more hopeless because it doesn't offer as simple of a solution. I am trying to imagine how I would produce the conflict diamond one with fun animation and zippy music. You know there probably is a way. I am sure there are many examples of somber put-a-condom-on PSAs with the same visual tone and music as the conflict diamonds spot here. I guess my point is: how can you really compare them? I would certainly share the first with friends because it is funny and creative but not the second because it is not so fun to watch (not that that is the goal) Thanks for posting. I had seen the first before but not the second. I think I would change the post title to “Two completely different PSAs” because there are some many other ways to create awareness.

As for which does a better job: The first appears to strive for more than awareness, because it actually demonstrate the moment of behavior change (putting on condom) and the potential benefit (obvious here as demonstrated in video).

The second is immensely disturbing, both because it does not shy away from showing us a dead body and because it flips our expectation by removing diamonds not bullets. It is even more hopeless because it doesn’t offer as simple of a solution.

I am trying to imagine how I would produce the conflict diamond one with fun animation and zippy music. You know there probably is a way. I am sure there are many examples of somber put-a-condom-on PSAs with the same visual tone and music as the conflict diamonds spot here.

I guess my point is: how can you really compare them? I would certainly share the first with friends because it is funny and creative but not the second because it is not so fun to watch (not that that is the goal)

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