Steve Jobs defines the Apple brand
Posted on 25. Jan, 2010 by Jonathan Cherry in Branding
Steve Jobs is a master story teller. He’s obviously a pretty good marketer too, but in this clip [from 10 years ago] – standing in a shortpant – explaining the core brand values of Apple, he’s almost…well, inspirational. We just wanna jump up and touch the throbbing Apple glow at the back of our laptops.
“Apple at the core, its core value, is that we believe that people with passion can change the world for the better.”
In Steve we trust.
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Steve Jobs on brand value and essence – 1997 or so « Curiosity | by Operation Butterfly – Effective Branding
26. Jan, 2010
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