http://www.cherryflava.com/cherryflava/2010/01/ogilvy-to-open-pop-up-idea-shop-in-london.html Trends and Innovation Thu, 09 Feb 2012 04:57:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.cherryflava.com/cherryflava/2010/01/ogilvy-to-open-pop-up-idea-shop-in-london.html/comment-page-1#comment-7734 Exact Target Thu, 06 Jan 2011 14:20:11 +0000 http://www.cherryflava.com/?p=4858#comment-7734 You would think it would be obvious, but Ogilvy is really on to something here. A company actually doing something for clients, without requiring something from them. Earth shattering, eh? I love it. They position themselves as an authority by offering their expertise to others, and by not charging people, it\'s killer PR. You can\'t buy that kind of good press. My hat goes off to Ogilvy. You would think it would be obvious, but Ogilvy is really on to something here. A company actually doing something for clients, without requiring something from them. Earth shattering, eh? I love it. They position themselves as an authority by offering their expertise to others, and by not charging people, it\’s killer PR. You can\’t buy that kind of good press. My hat goes off to Ogilvy.

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