Gatorade drops their focus on Tiger
Posted on 09. Dec, 2009 by Jonathan Cherry in Branding
Put a Tiger in your tank
As more woman come out of the woods and the public lynching continues, Tiger has been dropped by Gatorade. As part of his brand endorsement deal with the American sports drink company, they marketed a drink called Tiger Focus, which they have now canned.
Worried that Tiger’s taste for Las Vegas lingerie models and porn stars would cause middle-aged men wearing stained, wife-beaters in Minnasota to consume truck loads of the drink – they decided to bid farewell to Tiger and concentrate on sports stars with less of a swing.
All eyes are now on Gillette to see if Tiger’s new image still rings true with men who shave.
More: Gatorade drops Tiger Focus drink – NY Daily News
One Response to “Gatorade drops their focus on Tiger”
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Ashlett
10. Dec, 2009
Hi CherryFlava team.
Just an FYI re above
Apparently Gatorade announced 2 days prior to Tigers indiscretions being exposed, that they were planning on canning the Focus range.
They are playing the card/angle that these are 2 unrelated events.