Sony: smash an egg and get a free PS3 Slim
Posted on 02. Nov, 2009 by Cassandra in Advertising
Sony set up a bit of an ‘egg-hunt’ in Dublin, Ireland recently in order to promote their new PS3 Slim high def game console.
As a social marketing campaign, giant eggs holding PS3 Slims were placed around the city. Those that actually had enough nerve to crack the eggs got to take home one of the new consoles. Sure beats chocolate!
Nice idea. Who would have thought that you would ever get rewarded for the destruction of someone else’s property?
After getting wind of this, gamers [world-wide] will certainly think twice about passing by any newly constructed statues, or random objects standing in the centre of town.
YouTube: Link to video
