Red Bull Soapbox Race 2009 guerilla campaign
Posted on 26. Oct, 2009 by Cassandra in Advertising
Check out these wheels!
Earlier this month ad agency, Avraham, Israel produced a low budget yet creative guerilla campaign to promote the 2009 Red Bull Soapbox Race in Jerusalem. [Because Red Bull and driving home-made vehicles make for a great combination].
In order to grab the public’s attention, they placed a set of branded wheels on a number of random [non-moving] objects like benches, tables, bins, and boards.
Looks like fun; could have been a good spot for a candid camera episode. Wonder how many people thought twice about the stability/fixed position of their picnic table bench, or bus stop seat before sitting down?
Website: Red Bull Soapbox Race 2009
3 Responses to “Red Bull Soapbox Race 2009 guerilla campaign”
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26. Oct, 2009
Lovely idea. Thanks for your work
Justin
30. Oct, 2009
…I wonder how long that campaign could run in SA before the tyres would be swiped lol
Cassandra
02. Nov, 2009
Ha no kidding. Maybe we should try and get Red Bull to host one of their soapbox races here in CT so we can find out.