MINI vs. non-MINI drivers
Posted on 27. Oct, 2009 by Cassandra in Advertising
So what defines a MINI driver from a non-MINI driver?
Well, according to their new commercial, MINI drivers [not to be confused with actresses named Minnie Driver] are people that are abnormally impatient, are excellent parallel parkers, are over the top show-offs, and are the owners of feisty little flying dogs. Surely there’s more to it than that?!
The concept of this commercial is great, but we can’t help but think that it could have been done just a LITTLE bit better. For instance, we’re kind of confused as to what a flying dog has to do with driving a MINI, or how the guy painstakingly running down the stairs was better off than those who took the elevator.
If only they came up with a few more comical and slightly more relevant examples. It would have been cool to see some more non-MINI driver examples too. Then again, maybe we’re asking too much.
Website: Mini.com
YouTube Link: Video
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