Comments on: Fly-vertising: What?

By: pop up stands

pop up stands — Tue, 25 Jan 2011 12:06:28 +0000

Where did they find all the flies?? I am sure everyone can remember the flies but can they remember what they were advertising? I find that if a TV ad is “too good”, you kind of miss who it was for! There is a lot to be said for proper banner and pop up stands that people have time to digest!

By: Banner Stands

Banner Stands — Wed, 07 Apr 2010 07:14:31 +0000

Very, very helpful. Write more

By: Banner Stands

Banner Stands — Mon, 23 Nov 2009 10:18:34 +0000

oh my god – isnt there a law against sticking advertising collateral to fly’s lol??!

By: Pamela

Pamela — Fri, 30 Oct 2009 10:11:34 +0000

Doesn’t the VW Polo TV advert use something similar to this concept.

They have a bee, or bug or something pulling the price. Saying that it is a small advert for a small price or something like that???

Wonder which idea came first?

By: Cassandra

Cassandra — Fri, 30 Oct 2009 07:46:47 +0000

Wicked! Thanks for sending us the added info – much appreciated.

By: Daniel

Daniel — Fri, 30 Oct 2009 07:41:44 +0000

The promotion was invented and handled by us, a German advertising agency called Jung von Matt/Neckar.

We developed a way to fix the banner without causing any harm to the flys. We pinned an ultra-light banner on 200 flies with natural wax. After a short time the banner dropped off the fly by itself.

The goal was to promote the exhibition stand of Eichborn (postioned as “The publisher with the fly”) on the Frankfurter Buchmesse which is the world´s biggest book fair.

The reactions were and are amazing, as you can see in the video.

By: Fly-vertising « PITACO

Fly-vertising « PITACO — Thu, 29 Oct 2009 12:57:23 +0000

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