2 Love my Lips: Branded weapon of choice against would-be rapers
Posted on 14. Oct, 2009 by Cassandra in Branding
2 love my lips: weapon of choice
Due to a survey taken in sixteen different cities stating that 1 in 4 women have had their drink spiked, 2 Love my Lips, a UK based lip-gloss company has decided to include a ‘spike detector kit’ with every tube of lip-gloss.
They’ve also prepared a ‘Drink Safe and Stay in Control Guide’ on their website to keep their target market in the know of possible date rape dangers.
Both of these safety first tools seem to go along well with their beliefs that women should have “the confidence to look beautiful and stay in control”.
Taking such a bold step like this that not only informs but tries to protect their customers is great – it gives the impression that 2 Love my Lips actually cares.
The only downside to this marketing strategy is that it may make the queues for the ladies room that much longer. Instead of waiting for girls to finish touching-up their make up, and readjusting their skimpy tightfitting outfits you’ll now have to wait for them to adjust their lab coats and finish conducting their take-home science experiments.
Website: 2 Love my Lips
