Cherryflava

Virgin Active’s Powerplatevertising

Posted on 08. Jul, 2009 by Jonathan Cherry in Advertising

Not sure when last you popped in at a Kauai – well they have these vibrating discs which go mental when your order is ready.
Well at the Kauai in Cavendish – Virgin active are advertising on that little thing with the message: ‘WOBBLE YOUR WEIGHT OFF’ – TRY A VIBRATING POWER PLATE WORKOUT AT YOUR NEAREST VIRGIN ACTIVE.
Most of the time those things just come across as spam – but this one is pretty appropriate and the message fits the environment perfectly.