Blink 182 goes all Augmented Reality crazy on a chip packet
Posted on 06. Jul, 2009 by Jonathan Cherry in Totally Whack
Since Travis Barker failed to bite the head off a Kimodo Dragon in concert back in 2005, we've packed away the Blink 182 tracks and the poster of that Baywatch chick he was dating / married to in disgust.
All the money they were flashing around on MTV must have run out now, cause they're planning a reunion – and to get the kids excited about seeing them instead of shedding tears for Michael Jackson – they've gone the Augmented Reality route on the back of a chip packet.
Night chips, which should hit shelves Monday, will serve as a “ticket”
to the show. To unlock the online video, fans visit the Doritos Late Night website, flash the AR marker at their webcams and watch as a stage appears to pop out of the package of snacks.
In the Doritos Late Night campaign, the 3-D image of Blink-182’s taped
performance can be manipulated by moving and shaking the snack bag,
letting viewers zoom in and otherwise interact with the performance.
Now if NIN had to do a similar stunt the packet of chips would end up bursting into flame, a hand would reach out from the inferno, rip out your heart and braai it on the glowing embers. The ash would then fall softly to your lap forming a perfectly crafted complimentary concert ticket. Now that's rock & roll.
More: Wired.com
