Cannes Cyber Grand Prix winner – the Fiat eco:Drive
Posted on 25. Jun, 2009 by Jonathan Cherry in Technology
Unfortunately the winner this time was not a South African agency, but the idea that did take home the trophy is a cracker.
Fiat eco:Drive is system that is very similar to Nike+. When you plugin
in an USB stick in to your Fiat, all the data of your drive will be
saved on it. Back at home, you can upload that data to a small piece of
software that analyses and visualizes it. Then you’ll get tips how to
drive more efficient and save fuel to be more eco friendlier.
in an USB stick in to your Fiat, all the data of your drive will be
saved on it. Back at home, you can upload that data to a small piece of
software that analyses and visualizes it. Then you’ll get tips how to
drive more efficient and save fuel to be more eco friendlier.
A marketing idea that saves money, adds value, saves the planet, helps you drive better, wins an award and all neatly packaged in a simple USB drive. Excellent.
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