Allan Gray recruits an army of grannies to craft latest billboard
Posted on 09. Jun, 2009 by Jonathan Cherry in Advertising
Taking 3 months to complete and was stitched out of twenty four different fabrics incorporating over nine hundred individual squares – Allan Gray have a brand new billboard up at Cape Town airport that's worth looking out for next time you're heading to 'construction land'.
Following on from their 'anything worthwhile takes time' stance [which in the present economic conditions is a very sound and wise position to bank on] this giant three meters by twelve meters quilt has literally been hung on an existing billboard hording.
Unlike our previous 'airport billboard posting', we're pretty sure this one has just been erected – so keep your rotten tomatoes and soiled underwear for another time.
Nice to see some outdoor that doesn't involve printing on that toxic PVC stuff.
All it needs now is a spot of guerrilla knitting on the support poles to round it off and you've got the ultimate craft billboard.
[thanks Tessa]
Previously: Knitta – urban knitting graffiti – Cherryflava
6 Responses to “Allan Gray recruits an army of grannies to craft latest billboard”
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6000
09. Jun, 2009
Would have preferred to see those quilts on kids’ bed in Khayelitsha, if I’m honest.
Cherryflava
09. Jun, 2009
Well – maybe they’ll cut it up and do exactly that when they’re finished with it at the airport.
There’s a good suggestion for the agency, King James.
Hestia
11. Jun, 2009
Won’t it go moldy with the cape town rains?
Gill
12. Jun, 2009
Brilliant! Well done King James.
Lynne
12. Jun, 2009
“Would have preferred to see those quilts on kids’ bed in Khayelitsha, if I’m honest”
Oh please! What a moany pants you are. What are you doing for the kids in Khayelitsha instead of just complaining?
Troll
12. Jun, 2009
Cool idea. Nicely done.
What’s protecting it from the weather?
If you dug this, check out http://www.knittaplease.com.
I’m sure both the client and agency have sustainable concepts in place for the benefit of the poor and cold. Foolish comment by ’6000′. How about we do away with all advertising and use the money to uplift Africa?
Don’t hate, create.