Comments on: Gin-trapped cheetah stars in new VW Golf 6 TV ad

By: Pamela

Pamela — Tue, 19 May 2009 09:57:53 +0000

I love this advert and also got all teary eyed when I first watched it.
I have now realised I have watched it too often as I am starting to nitpick it.

By: Lorissa

Lorissa — Thu, 14 May 2009 09:31:19 +0000

A brilliant ad! I’m not ashamed to admit I got teary over this, in a good way.

By: Colin

Colin — Sat, 09 May 2009 02:16:29 +0000

yeah but apart from all the marketers dissecting the ad – its still just cool.

By: Bruce Wade

Bruce Wade — Wed, 06 May 2009 14:22:04 +0000

I just love an add that catches you off guard emotionally and speaks directly to our emotional side of life. These are the ones that we remember for years to come. Not too sure if I will buy the car but plan to make a donation to the Cheetah fund next time I am at Spier.

By: James

James — Wed, 06 May 2009 12:56:11 +0000

I wouldn’t say noooooo T&A, the handler is remarkably spicy!

By: Antony

Antony — Wed, 06 May 2009 12:36:03 +0000

Surprising. Unashamedly non-adrenaline and (dare I say) feminine. Let’s see where it goes…

By: Andrew

Andrew — Wed, 06 May 2009 07:44:35 +0000

This ad is brilliant. Ogilvy has totally earned my respect again (after losing it by producing that super dodgy ANC election advertisement with Turtle Zuma). Well, that was probably Ogilvy JHB and now I’m referring to Ogilvy CPT… but, same thing if you think about it.
I get a real VW & WWF co-brand feeling from this ad. Both Ogilvy clients if I’m not mistaken. Does anyone remember the WWF advertisement from 2005/2006 when Anton Rupert died? It was on page 2 or 3 of the Cape Argus, half page full colour of a cheetah with black markings beneath it’s eye. The markings (the animals natural pattern) created what looked like tears running from it’s eye. The copy supported the visual and the ad almost made me cry.
I wouldn’t be surprised if phase 2 of this campaign rolls out in the near future (WWF & VW).
Well done guys, brilliant ad.