National Skirt Extension Project: All is revealed
Posted on 16. Apr, 2009 by Jonathan Cherry in Advertising
The National Skirt Extension Project was unfortunately not for Axe deodorant [as we had speculated] nor for a political party [as we had suggested] – but rather was for Mrs Ball's Chutney.
The mysterious half-page newspaper and sneaky adio ads promoting a campaign to have the skirts of the graphics on ladies public toilets lengthened has now been revealed to have been done as an ad campaign for Mrs Ball's chutney.
something for no good reason, so we invented the National Skirt
Extension Project, demanding that all ladies' toilet signs be replaced
with a version bearing a longer skirt. To those who stood up and said
"This is ridiculous", clearly we agree. If something doesn't need
changing, don't change it. That's why at Mrs. Ball's, nobody changes
our chutney. … Thank you for being such good sports … No cyclists
were harmed in the making of this video. [from the YouTube video]
There's no doubting the campaign caused a huge amount of buzz, but we have to admit are just a bit more than a litlle surprised that South Africa's favourite condiment is behind the whole thing.
NSEP = Mrs Ball's, NSEP = Mrs Ball's, NSEP = Mrs Ball's – that one may take a while to sink in.
It that for real – or another cunning twist to throw us off course?
4 Responses to “National Skirt Extension Project: All is revealed”
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sooo
16. Apr, 2009
Though loving the fact that they are prepared to think out of the box. Kudos to them.
Lana
16. Apr, 2009
well done cherryflava
Alistair
16. Apr, 2009
Great campaign, although I have to say the big reveal was a bit of a let down. Mrs Balls is cool – but I think this is a case of the idea outdoing the product rather than complementing it. Well done on breaking the news.
H.Graiser
17. Apr, 2009
Much ado about Nothing…
I think they would have done a better job to just , um I don’t know give us a taste at the supermarket, when we’re thinking of buying chutney !
“people are time and trust starved”-
Where is this creativity in the political arena ?