Louis Vuitton’s designer QR Codes
Posted on 20. Apr, 2009 by Jonathan Cherry in Technology
We here at Cherryflava work extensively with QR codes in the urban games and killer secret events that we produce for our clients. Up until now however the code itself has always looked like something a big digital bird would drop out of it's arse.
But now Louis Vuitton and Japanese designer Takashi Murakami have teamed up to create unique QR Codes for LVMH that look good enough to lick. Well, ok…maybe not that good, but they look much better than digital bird droppings.
More: SET Japan
[via PSFK]
3 Responses to “Louis Vuitton’s designer QR Codes”
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Jonathan Peel
21. Apr, 2009
I was wondering how these “3D barcodes” (how I’ve always known them to be called could be useful). I think the idea is awesome, and it’s cool if you live in a place like Japan where people know what it is, and how to “use” it, but if you had a billboard up in South Africa (well at least in Johannesburg, I don’t know what Cape Town is like), I don’t think anybody would know how to use it.
I found a site called Delivr [http://delivr.com/] although I am sure you must have seen or heard of it. I found it fun to play with for a little while, but eventually it was like, okay now what. Maybe the difference is I don’t have anything to advertise or put on a billboard, and am restricted by need, but I still don’t think the majority of people would know what to do with the bar code.
I did have the idea of a treasure hunt game, where you could scan a code, and it would give you a clue to where the next one was, but it would be to easy to get the URL the code takes you to, and just send it to your friends, still might be fun though.
I would be interested to see the kind of things you have been doing with them.
Have you posted on them previously?
Cherryflava
21. Apr, 2009
Have to agree with you on the extent of awareness of the technology in South Africa. It’s thus far non-existant, but therefore totally open for somebody to exploit and claim for themselves.
The essesntial benefit of the code is an easy link to online content via a mobile phone. Without having to punch in awkward URL’s, you can simple use the code to link to online video, additional online content or encrypted messages.
We use them in the ‘treasure hunt’- type games that we produce, but the applications for product packaging and tourism information are extensive.
They’re certainly no communication ‘silver bullet’ but with clever use can add real value.
Rob
22. Apr, 2009
Hi,
There are lots of companies in South Africa doing extensive and exciting work with 2D barcodes and mobile devices, a quick google search reveals:
http://www.google.co.za/search?hl=en&q=mobile+2d+barcode&meta=cr%3DcountryZA