Blast from the past: The Puma I-Cycle films
Posted on 14. Apr, 2009 by Jonathan Cherry in Technology
About a year ago we checked out the Puma I-Cycle project, which is kinda like the old BMW films – but with bicycles.
Five short films sponsored by Puma all about recycling bicycles. Having now finished watching the second season of Californication, we've gone back to these again. There's something about recreational cycling [less lycra, smaller egos, no petrol] that's just crying for a revival here.
See: Puma I-Cycle films
