Public embarrassment billboard
Posted on 17. Mar, 2009 by Jonathan Cherry in Advertising
We're all for innovative, interactive public advertising, but when does the interactive nature of the ad start infringing on your right to privacy?
Here's an ad, which was designed for bus stops in Amsterdam, that weighs the person sitting on the bench waiting for the bus. Their weight is then displayed on the LCD display just above a logo advertising a local gym.
So if you're feeling embarrassed about your weight, it probably time to hit the trendmill.
Clearly this gym brand doesn't think much of client confidentiality.
[via]
5 Responses to “Public embarrassment billboard”
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Daniel Hoffmann-Gill
17. Mar, 2009
That’s a fine line they are treading…
michael
17. Mar, 2009
If you’re going to steal articles from thecoolhunter.net, try disperse them a bit so it doesn’t look blatant.
Cherryflava
17. Mar, 2009
Actually Michael – the theft occured over at Direct Daily, to which we…as we always do – gave a cordial hat tip to.
See that’s what the little [via] link is that you see at the end of the posts.
If this week there just so happen to be two posts that are the same as those over at The Coolhunter, then hey – we enjoyed two posts in a row from one of our favourite sites.
But thanks for the enlightening tip.
Jade Avinir
17. Mar, 2009
I think that’s hysterical and brilliant advertising .. and everyone knows you can take off at least 7 Kilo’s (or what eva number you feel like) for shoes, scarf, shirt, jeans, socks, hat, necklace … !
Hanan Cohen
18. Mar, 2009
LCD? no. LED!