Archive for February, 2009
Joburg’s urban playground
Posted on 04. Feb, 2009 by Jonathan Cherry.
Monday and Tuesday we spent some good quality time dodging underground rail networks and thunderstorms in Johannesburg, while designing a new alternate reality gaming [ARG] course in Sandton.
We're producing this little nugget of 'Bourne Identity' bliss for UCT's Graduate School of Business who are hosting one of their highly sought after Nomadic Marketing courses this month in Joburg. We were kindly asked to repeat our Long Street marketing event for the folks up north to also experience in their backyard.
Walking the streets of Sandton at night we came across this guy on his bike, a or two shopper, a geek, and a general member of public watering the garden all in techni-colour on the pavement.
Nothing says 'we no longer have an electricity crisis anymore' than electrified street art.
The bleak economy invokes creative marketing promo ideas
Posted on 03. Feb, 2009 by Jonathan Cherry.
The crispness of this image may be questionable, but the evidence is undeniable. A crafty marketing innovation thinktank at a bottle store in Canal Walk have struck gold by pairing two of the world's greatest brands in this one easy-to-drag combo pack.
Not satified with Klippies and Coke being combined in one of those small little bottles that you can buy at selected northern suburbs outlets, the legendary duo have finally been shrink-wrapped together and offered at the bargain price of what looks like R79.99.
A 1.5 litre Coke seems like a bit of an overkill, but if you like favourite braai tipple slightly diluted – then this clearly offers value all round.
[thanks to Nikki for the undercover pic]
Still dripping with corn dog juice – it’s the 2009 Superbowl ads
Posted on 02. Feb, 2009 by Jonathan Cherry.
The Superbowl is the ultimate capitialism lovefest. The extent of it's commercial power makes the Super 14 final look like a club game in Garies.
It's reported that all 69 ad spots for the game were sold for a staggering record revenue of $206 million [that's over R2 billion for just 4 hours of sports time]. So it appears that traditional TV ads are still alive and well in the US. [via]
Check out some of the 'hot off the screen' ads here.
