Mini makes a print ad come alive
Posted on 09. Feb, 2009 by Jonathan Cherry in Advertising
The marketing world really doesn't need any more hype. Silver-bullets in this craft just don't exist and anybody that tells you otherwise is lying.
That's said – innovation regarding tools which are availble to do the job is constantly on the go. One such concept bleeping brightly on our red radar is 'augmented reality'. Mini did an interesting experiment with this idea last year by creating the world's first augmented reality print ad.
The idea was that you held the ad up to your computer's webcam and magically a 3D rendering of the new Mini convertable magically appears on the screen. Freaky – but pretty cool.
More: What is augmented reality? – Wikipedia definition
Previously: Lego creates a box that lets you see what's in the box – Cherryflava
