Puma pop up store pops into Cape Town
Posted on 06. Nov, 2008 by Jonathan Cherry in Advertising
There are a bunch of lunatics visiting the city right now, all disguised as yachtspeople taking part in the Volvo Ocean Race.
We can’t think that racing around the world in a high-tech bath tub in seas that even whales have second thoughts about swimming in could in any way be regarded as fun, but the money must be good because they all do it quite happily.
Along with the travelling aqua circus, the Puma team have brought a rather sexy pop up store which you can drool over if you head to the V&A Waterfront.
The original store, which they left in Germany, was apparently made out of 24 containers all put together to make a mega-pop up mall, but you can see the two 6m box version in Cape Town right now.
We’re going to head back quayside this weekend to try our the HD dome racing simulator they’ve got, just to experience a taster of how nuts these people really are.
More:
Retail prefab: Puma’s Store-in-a-box – Inhabitat
Volvo Ocean Race – Official website
