Japanese love of vending machines translates into unique giveaway
Posted on 21. Nov, 2008 by Jonathan Cherry in Advertising
Instead of throwing the city into chaos by giving away product at traffic intersections, Japanese clothing brand Uniqlo added a bit of drama and a few props to a promotion they held the other day in New York’s Times Square.
Giving away ‘Heat Tech Innerwear’ the crafty Japanese marketing folk made geeky New Yorkers line up in the cold and have their core temperature scanned by ‘androids’ dressed in tin foil catsuits [sexy] before entering their human vending machine. After a few blue lights and an innocent, yet enjoyable ‘patdown’ from the robot people punters left with free high tech Long Johns.
There’s nothing better than pretending to be ‘Die Man van Staal’ when getting sold underwear in a giant silver box with a smile.
More:
Uniqlo vends innerwear in Times Square – Racked
Japan-powered dancing androids invade New York – DVice
