Hyundai talk from experience
Posted on 13. Nov, 2008 by Jonathan Cherry in Advertising
Years back in the days when milk was delivered in glass bottles and men wore facial hair not as a fund raising effort, but as a serious fashion statement – there were a series of luxury car ads all making claims about their ability to survive the trip around Chapman’s Peak drive.
Ironically all the cars still exist, but the road between Hout Bay and Noordhoek is in it’s glory – maybe had it been fixed by Land Rover Toyota Landcruiser engineers it would still be in working order today.
In the spirit of those old school boy tactics, Hyundai recently took a stab at the failing Seat brand with this ad, which was published in the Sunday Times and Rapport.
Ironically once again, it wasn’t too long ago that the Hyundai brand was threatening their customers with withdraw from South Africa, so perhaps speaking from a position of experience adds a good degree of street cred to this statement.
Our suggestion – if you’re worried about your car’s support structure going bang and leaving you all alone to service your car yourself – get an old 1983 Mercedes Benz 200 [which will survive a direct nuclear missile strike]…or a Landcruiser.
More: If you’re in s#@t, call Hyundai – Bizcommunity [thanks Jayne]
