Top Gear confirmed as one of the UK’s most powerful brands
Posted on 02. Sep, 2008 by Jonathan Cherry in Branding
Who would have thought that three middle-aged men clowning around in borrowed supercars almost getting arrested in every episode would become one of the UK’s most successful media brands [ahead of Top of the Pops and those David Attenborough shows].
Top Gear yesterday charged across London’s Tower Bridge in a stretched
version of an armoured personnel carrier to launch a £20m world tour
that will act as a template for other BBC "superbrands" to be taken on
the road.The live show will visit 10 cities in its first year, including
Johannesburg, Sydney, Auckland and Hong Kong. Each location will host
at least 10 shows, with Top Gear Live playing to a total of more than
300,000 people.
It’s no wonder Jeremy Clarkson was presumed to be running for Prime Minister. With the amount of money he’s making now he’ll be able to buy parliment faster than you can say Bugatti Veyron.
More: Top Gear’s big guns to take live show on £20m world tour – Guardian Media
One Response to “Top Gear confirmed as one of the UK’s most powerful brands”
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Nic
02. Sep, 2008
And damn right too. The three presenters are absolutely brilliant, uncompromising and take no prisoners.
If only more journalists were as honest with their topics as these three are with ANY car.
They are three people who I hope are being paid ALOT of money to do what they do, they deserve every single cent.