BMW goes for the sick perv market...yeah baby yeah
The crew that hung, drew and quartered the Steers ad recently would be salivating blood at the prospect of getting their claws into this shocking virginal ad for 2nd-hand BMWs.
'Shock and awe', 'Shock and awe' - how could they? - but she's so young - will they win a gold-plated statue which they can all cut lines of coke because of it?.....who cares.
The way most new BMWs get driven, it's not likely that she'd look like this in anycase - so the ad is very misleading. Whatever happened to the mouse?
[via]
I used to work for BMW (MINI) and I think it's about time that BMW does irreverant, unconventional ads like this. The fact that cherryflava put it on their website means you noticed it. I am sure you passed another 100 car ads this week that you didn't even noticed. I would be interested to know if it was a local ad or international because I don't think the German head office would have been this edgy! Beats all those ads of cars driving through the 'winelands'! Ta Bigeye
Posted by: Bigeye | July 22, 2008 at 10:33 AM
After some mails and phonecalls with BMW Germany, I can say that this is definitly not an official campaign. It is just one idea of the Greek agency BBDO for a contest. And BMW is not amused. Also see: http://www.automobil-blog.de/2008/07/22/bmw-werbung-gebrauchtwagen-girl for more information (german).
Posted by: Robert | July 22, 2008 at 02:56 PM
who cares...
bmws are for the everyday mundane person...
alfa romeo rule ok.
Posted by: adam smith | July 22, 2008 at 03:19 PM
I certainly hope this is not an official campaign.
This is vile, particularly when the connotations are coupled with the pay-off line.
Posted by: Tracy | July 24, 2008 at 09:47 AM