Secret urban story discovered in Long Street, Cape Town
Posted on 13. Jun, 2008 by Jonathan Cherry in Advertising
Perhaps part of the International Cape Town Book Fair, a secret Semacode driven urban story has been strategically placed at 10 different locations all along Cape Town’s Long Street.
Books and stories are an escape from reality, The Long Street allows you to be present during the escape.You
can find ten chapters of the Long Street Story scattered on the street
from the Turkish Baths down to Daddy Long Legs Hotel.Enjoy.
From the looks of the ‘location clue’ photographs posted on the site, the 10 chapters of the story are going to take some eagle-eyes to find. Interesting way to blur the lines between fiction and reality.
Go check it out. Hopefully all the chapters are still there.
[Thanks Tessa]
See: The Long Story












Gustav Bertram
23. Jun, 2008
The ARG concept isn’t new, but this is the first time I’ve heard of one in South Africa. Now we just need one in Gauteng!