Puma promotes biking with i-Cycle movies
With pertrol going up another 80 cents per litre this week, cycling has suddenly become rather trendy.
To promote their association with the two-wheel revolutionary movement, Puma have produced 5 different pro-bike short films, which you can check out here.
Each movie is about 5 minutes long, and remind us a bit of those old BMW films - but just a bit greener and more affordable. Here in SA, we're probably a few more fuel hikes away from total bicycle love. A few more cycle lanes and dedicated parking areas at shopping malls wouldn't hurt however.
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Cycle-jacking anyone?
Posted by: Daniel Hoffmann-Gill | June 30, 2008 at 11:41 AM